Blog: strategic tool for organizational communication

Authors

  • Mônica Mota Tassigny Universidade de Foitaleza-UNIFOR
  • Marcus Vinicius de Oliveira Brasil Universidade Federal do Ceará-UFC
  • Maria Clara Bugarim Universidade de Fortaleza-UNIFOR
  • Fábio Luiz Benício Maia Nogueira Universidade de Fortaleza-UNIFOR

DOI:

https://doi.org/10.5902/198346594809

Abstract

http://dx.doi.org/10.5902/198346594809

This study aimed to discuss the general importance of the blogs as a tool for internal and external organizational communication, highlighting as a new mode of communication that can help the information management and build a competitive corporate image, motivating the workforce customer loyalty. It is a case study, qualitative in nature, a literature review, a documentary and a field research. The documentary research was done in a site related to GoogleDocs tool. In the field research was used content analysis. As a result, it is observed that companies are implementing organizational communication processes more participative and strategic. From this perspective, it was concluded that blogs are tools with organizational power of instant two-way communication, able to ensure an interaction of information between the organization and its stakeholders, being a strategy to strengthen the image of the organization to the clients, functioning as a collaborative tool of information management.

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Author Biographies

Mônica Mota Tassigny, Universidade de Foitaleza-UNIFOR

Professora Titular do Mestrado e Doutorado no PPGA -UNIFOR

Marcus Vinicius de Oliveira Brasil, Universidade Federal do Ceará-UFC

Professor da Universidade Federal do Ceará-UFC, doutorando em Administração da UNIFOR(PPGA).

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Published

2012-08-23

How to Cite

Tassigny, M. M., Brasil, M. V. de O., Bugarim, M. C., & Nogueira, F. L. B. M. (2012). Blog: strategic tool for organizational communication. Revista De Administração Da UFSM, 5(2), 262–276. https://doi.org/10.5902/198346594809

Issue

Vol. 5 No. 2 (2012): Mai-Ago

Section

Articles

License

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