The role of internet in the born global companies

Marcus Vinicius de Oliveira Brasil, Mário Henrique Ogasavara, Francisco Correia de Oliveira, Mônica Mota Tassigny, Raimundo Eduardo Silveira Fontenele


DOI: 10.5902/198346599061

The process of internationalization of global companies occurs connected to the high integration through the nets of computers, especially the Internet. The technological advances have revolutionized the forms of transacting products and services. Innovation becomes the key word for this new phase established in the economy by the computer science in which the Internet is able to establish a larger integration among the enterprises, consumers and suppliers. How can the Internet contribute to the process of Internationalization of Born Globals? This theoretical paper aims to discuss the role of innovations with internet in Born Globals firms to the process of internationalization. The literature review on the subject shows that the advances of technology will require new studies about the internationalization’s process. In spite of that, the influence of the electronic business has progressed in commercial transactions. The global world requires workers who are more and more prepared to face such reality. The enterprises will have to adapt, otherwise they may fail to reduce costs and to improve their logistics. The consumers can have personalized products, while their needs are met in a more comfortable, immediate way and with less intermediates. The electronic markets revolutionize the economy by meeting old needs in a more modern and practical way.


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Revista de Administração da UFSM. Brazilian Journal of Management

Universidade Federal de Santa Maria, Santa Maria, Rio Grande do Sul, Brasil, eISSN 1983-4659