The process of Metalúrgica Delta Internationalization: Analysis Based on the Strategy Tripod

Authors

  • Ana Karine Lima de Medeiros Universidade de Fortaleza - UNIFOR
  • Jane Costa de Menezes Universidade de Fortaleza - UNIFOR
  • José Milton de Sousa Filho Universidade de Fortaleza - UNIFOR
  • Mario Henrique Ogasavara ESPM - Escola Superior de Propaganda e Marketing

DOI:

https://doi.org/10.5902/1983465913930

Abstract

This article, theoretical and empirical, aims to analyze the process adopted by a company in the metallurgical and graphic industry regarding its internationalization strategy. Thus, a case study was conducted by a qualitative approach, based on Peng’s strategic tripod (2009). The main objective of this study is to investigate how was the process of internationalization of the company object of this study, based on market vision vs. RBV vs. institution (Peng’s tripod) and identify the factors that impacted in the results obtained. The analysis shows that, a priori, the decisions taken by the company were not guided in all aspects necessary for the adoption of an internationalization process and that there were no operational, financial and economic gains in the adopted strategy.

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Author Biographies

Ana Karine Lima de Medeiros, Universidade de Fortaleza - UNIFOR

Administração de Empresas - Estratégia Empresarial - PPGA/UNIFOR

Jane Costa de Menezes, Universidade de Fortaleza - UNIFOR

Administração de Empresas - Estratégia Empresarial - PPGA/UNIFOR

José Milton de Sousa Filho, Universidade de Fortaleza - UNIFOR

Administração de Empresas - Estratégia Empresarial - PPGA/UNIFOR

Mario Henrique Ogasavara, ESPM - Escola Superior de Propaganda e Marketing

Administração de Empresas - Intermacionalização

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Published

2018-07-18

How to Cite

Medeiros, A. K. L. de, Menezes, J. C. de, Sousa Filho, J. M. de, & Ogasavara, M. H. (2018). The process of Metalúrgica Delta Internationalization: Analysis Based on the Strategy Tripod. Revista De Administração Da UFSM, 11(2), 327–345. https://doi.org/10.5902/1983465913930

Issue

Vol. 11 No. 2 (2018): Abr-Jun

Section

Articles

License

Authors of articles published by ReA/UFSM retain the copyright of their works, licensing them under the Creative Commons (CC-BY 4.0), which allows articles to be reused and distributed without restriction, provided that the original work is properly cited.

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