The process of Metalúrgica Delta Internationalization: Analysis Based on the Strategy Tripod

Ana Karine Lima de Medeiros, Jane Costa de Menezes, José Milton de Sousa Filho, Mario Henrique Ogasavara

Abstract


This article, theoretical and empirical, aims to analyze the process adopted by a company in the metallurgical and graphic industry regarding its internationalization strategy. Thus, a case study was conducted by a qualitative approach, based on Peng’s strategic tripod (2009). The main objective of this study is to investigate how was the process of internationalization of the company object of this study, based on market vision vs. RBV vs. institution (Peng’s tripod) and identify the factors that impacted in the results obtained. The analysis shows that, a priori, the decisions taken by the company were not guided in all aspects necessary for the adoption of an internationalization process and that there were no operational, financial and economic gains in the adopted strategy.




DOI: https://doi.org/10.5902/1983465913930


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Revista de Administração da UFSM. Brazilian Journal of Management

Universidade Federal de Santa Maria, Santa Maria, Rio Grande do Sul, Brasil, eISSN 1983-4659