The influence of perceived risk on food supplement consumption intention

Autores/as

DOI:

https://doi.org/10.5902/1983465984653

Palabras clave:

Food supplements, Perceived risk, Intention to consume, Public health

Resumen

Purpose: The general objective of this study was to verify the relationship between the intention to consume dietary supplements and perceived risk, broken down into perceived risk in relation to health and perceived risk in relation to product performance.
Design/methodology/approach: Descriptive-quantitative research was carried out via an online survey through a structured questionnaire based on the scales of Laroche et al. (2005) and DelVecchio and Smith (2005). Data analysis was performed using multiple linear regression analysis. Of the total number of questionnaires answered, 207 were considered valid.
Findings: The result of the study points to statistical significance for the research hypotheses, confirming that the lower the perceived risk associated with the purchase of dietary supplements in relation to product performance and health damage, the greater the intention of consumption by individuals in this category of product.
Originality/value: The confirmation of the role of risk in the consumer’s decision process leads to the observation that this risk perception is not always based on reliable information, for example, from the guidance of nutritionists and doctors. Thus, only the presentation in the communication of the effectiveness of the product and how beneficial it can be to human health, carried out by agents without technical knowledge, may not be enough for the real risks of consuming such products to be neglected.

Descargas

Los datos de descargas todavía no están disponibles.

Biografía del autor/a

Jeferson Mendonça Pereira Filho, Universidade Federal de Pernambuco

Master in Management, Innovation and Consumption - PPGIC/UFPE, Production Engineer graduated from Associação Caruaruense de Ensino Superior (2018), specialist in Environmental Law and Sustainability from Faculdade Educacional da Lapa (2018) and MBA in Business Management, graduated in Administration from the Federal University of Pernambuco (2016).

Cristiane Salomé Ribeiro Costa, Universidade Federal de Pernambuco

Adjunct Professor at the Federal University of Pernambuco (UFPE), Campus Academic Center of the Agreste (CAA). PhD in Business Administration from the Federal University of Pernambuco (2015). Doctoral Internship at Breda University of Applied Sciences - NHTV, in the Executive Master in Imagineering program, in Breda, Netherlands (2012). Master in Business Administration from the Federal University of Pernambuco (2007), Graduated in Business Administration from the Federal University of Pernambuco (2003). Coordinated the Business Administration Course at Faculdade Integrada do Recife (FIR). It operates in the area of ​​teaching (undergraduate and graduate), Extension and Research. Coordinates Scientific Initiation projects. He has articles published in periodicals, such as Gestão & Produção (UFSCAR. IMPRESSO), ReA UFSM, REGE. USP MANAGEMENT JOURNAL, TURyDES - Journal of Research in Tourism and Local Development. Leader of the Marketing and Consumer Culture research group and participates as a researcher in the Consumer Behavior Research Group - GPCC. Focus on research areas: Consumer Behavior, Sustainable Marketing, Socio-environmental Sustainability, Destination Image, Creative Tourism.

Marconi Freitas da Costa, Universidade Federal de Pernambuco

Professor at the Federal University of Pernambuco (Brazil). PhD in Management from the University of Sao Paulo (Brazil). Coordinator of the Graduate Program in Management, Innovation, and Consumption (PPGIC) and Permanent Professor of the Graduate Program in Management (PROPAD) at Federal University of Pernambuco. Fulbright fellow (Visiting Scholar) for the doctoral internship (July-2014 / May-2015) at Questrom School of Business, Boston University - Fulbright Program - United States Department of State (USA). He is a SemeAd PQ Jr Productivity Scholar (2022-2023). Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq Directory. Founder and Editor-in-Chief of Consumer Behavior Review (CBR), and managed to index the Journal in the DOAJ and EBSCO databases. He was an Associate Editor of the Revista de Gestão Social e Ambiental - RGSA (2019-2021). He is a founding member of SCORAI - Sustainable Consumption Research, Action, and Initiative in Brazil. Main areas of interest: Consumer well-being, with an emphasis on decision-making for: sustainable consumption; health and food consumption; social media and conscious consumption; and personal finances.

Yago Menezes de Siqueira, Associação Caruaruense de Ensino Superior e Técnico

Graduating in Pharmacy from Centro Universitário Maurício de Nassau UNINASSAU-CARUARU. Bachelor in Biomedicine from the Tabosa de Almeida University Center - ASCES-UNITA. Qualification in Clinical Analysis/Clinical Pathology and Virology; Postgraduate in Public Health. Has a curricular internship in clinical analysis at the ASCES-UNITA School Laboratory; in the area of ​​virology at the Central Laboratory of Public Health of Pernambuco LACEN-PE with an emphasis on serological diagnosis and molecular biology.

Citas

Austin, L. T., Ahmad, F., Mcnally, M. J., & Stewart, D. E. (2002). Breast and cervical cancer screening in Hispanic women: A literature review using the Health Belief Model. Women’s Health Issues, 12(3), 122-128.

Azila Mohd Noor, N., Yap, S.-F., Liew, K.-H., & Rajah, E. (2014). Consumer attitudes toward dietary supplements consumption. International Journal of Pharmaceutical and Healthcare Marketing, 8 (1), 6-26. doi: 10.1108 / ijphm-04-2013-0019

Babbie, E. (1999). Survey research methods. Belo Horizonte: Editora da UFMG.

Bailey, Regan & Gahche, Jaime & Miller, Paige & Thomas, Paul & Dwyer, Johanna (2013). Why US Adults Use Dietary Supplements. JAMA internal medicine. 173. 1-7. 10.1001 / jamainternmed.2013.2299.

Bandura, A., Basu, A., & Dutta, M. J. (2004). The relationship between health information seeking and community participation: The roles of health information orientation and efficacy. Health Education & Behavior, 31(2), 70-79.

Bernat, J. K., Ferrer, R. A., Margolis, K. A., & Blake, K. D. (2017). US adult tobacco users’ absolute harm perceptions of traditional and alternative tobacco products, information-seeking behaviors, and (mis)beliefs about chemicals in tobacco products. Addictive Behaviors, 71, 38–45. doi:10.1016/j.addbeh.2017.02.027

Bessada, SMF, Alves, RC, & Oliveira, MBPP. (2018). Caffeine-based food supplements and beverages: Trends of consumption for performance purposes and safety concerns. Food Research International, 109, 310-319. doi: 10.1016 / j. foodres.2018.04.050

BrasNutri Online. (2022). Retrieved from: mandomodernmanual.com. Br / fitness / best- selling-fat-burner-supplements-in-brazil (accessed Nov 12, 2022).

Campbell, B. K., Le, T., Gubner, N. R., & Guydish, J. (2018). Health risk perceptions and reasons for use of tobacco products among clients in addictions treatment. Addictive Behaviors. doi: 10.1016/j.addbeh.2018.08.037.

Chauvin, B. (2018). Individual differences in the judgment of risks: Sociodemographic characteristics, cultural orientation, and level of expertise. In Psychological Perspectives on Risk and Risk Analysis. 37-61. Springer International Publishing.

Cohen, PA, Travis, JC, Keizers, PHJ, Deuster, P., & Venhuis, BJ. (2017). Four experimental stimulants found in sports and weight loss supplements: 2-amino-6- methylheptane (octodrine), 1,4-dimethylamylamine (1,4-DMAA), 1,3- dimethylamylamine (1,3-DMAA) and 1, 3-dimethylbutylamine (1,3-DMBA). Clinical Toxicology, 56 (6), 421-426. doi: 10.1080 / 15563650.2017.1398328

DelVecchio, Devon and Daniel C. Smith (2005). Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk. JAMS, 33 (2), 184- 196.

De Andrade, M., Hastings, G., & Angus, K. (2013). Promotion of electronic cigarettes: tobacco marketing reinvented?. BMJ (Clinical research ed.), 347, f7473. https://doi.org/10.1136/bmj.f7473

Dodge, T., & Kaufman, A. (2016). What makes consumers think dietary supplements are safe and effective? The role of disclaimers and FDA approval. Health Psychology, 26(4), 513-517.

Egan, B., Hodgkins, C., Shepherd, R., Timotijevic, L., & Raats, M. (2011). An overview of consumer attitudes and beliefs about plant food supplements. Food & function, 2(12), 747–752. https://doi.org/10.1039/c1fo10109a

Fabiansson, C., & Fabiansson, S. (2016). The risks and benefits of dietary supplements. Food and the Risk Society: The Power of Risk Perception.

Fan, X., Lee, K. S., Frazier, S. K., Lennie, T. A., & Moser, D. K. (2014). The use of, and perceptions about, dietary supplements among patients with heart failure. European Journal of Cardiovascular Nursing, 13(4), 311-319. doi:10.1177/1474515113494790

Featherman, M.; Savlou, P. A. (2003). Predicting e-services adoption: a perceived risk facts perceptive. International Journal of Human - Computer Studies, 59(4), 451-474.

Fuller- Tyszkiewicz, M., Broadbent, J., Richardson, B., Watson, B., Klas, A., & Skouteris, H. (2020). A network analysis comparison of central determinants of body dissatisfaction among pregnant and non-pregnant women. Body Image, 32, 111-120. doi: 10.1016 / j. bodyim.2019.12.001

Gardiner, P., Sadikova, E., Filippelli, A. C., White, L. F., & Jack, B. W. (2015). Medical reconciliation of dietary supplements: Don’t ask, don’t tell. Patient Education and Counseling, 98(4), 512-517.

Grundlingh, J., Dargan, PI, El- Zanfaly, M., & Wood, DM (2011). 2, 4 -Dinitrophenol (DNP): A Weight Loss Agent with Significant Acute Toxicity and Risk of Death. Journal of Medical Toxicology, 7 (3), 205-212.

Hair, JF, Black, WC, Babin, BJ, Anderson, RE, & Tatham, RL (2009). Multivariate analysis of data. Porto Alegre: Bookman.

Halsted, C. H. (2003). Dietary supplements and functional foods: 2 sides of a coin? The American Journal of Clinical Nutrition, 77(4 Suppl), 1001S-1007S. https://doi.org/10.1093/ajcn/77.4.1001S

Homer, PM, & Mukherjee, S. (2018). The impact of dietary supplement form and dosage on perceived efficacy. Journal of Consumer Marketing, 35 (2), 228-238. doi: 10.1108/ jcm-02-2017-2108

Jain, L., & Katarya, R. (2019). Discover opinion leader in online social network using firefly algorithm. Expert Systems with Applications, 122, 1-15. doi: 10.1016 / j. eswa.2018.12.043

Küster-Boluda, I., & Vidal-Capilla, I. (2017). Consumer attitudes in the election of functional foods. Spanish Journal of Marketing - ESIC, 21, 65-79.

Lacerda, F. M. M., Carvalho, W. R. G., Hortegal, E. V., Cabral, N. A. L., & Veloso, H. J.F. (2015). Factors associated with dietary supplement use by people who exercise at gyms. Revista de Saúde Pública, 49(0). doi:10.1590/s0034-8910.2015049005912

Laroche, Michel, Zhiyong Yang, Gordon H.G. McDougall, and Jasmin B. (2005). Internet versus Bricks-and-Mortar Retailers: An Investigation into Intangibility and Its Consequences. JR, 81 (4), 251-267.

Leeuw, E. D., & Hox, J. J. (2008). Mixed-mode surveys: When and why. International handbook of survey methodology. 299–316.

Lieberman, H. R., Marriott, B. P., Williams, C., Judelson, D. A., Glickman, E. L., Geiselman, P. J., Dotson, L., & Mahoney, C. R. (2015). Patterns of dietary supplement use among college students. Clinical Nutrition, 34(5), 976-985.

Lima, M. L. (1998). Social factors in risk perception. Psicologia, 12(1), 11-28.

Malhotra, NK (2006). Pesquisa de Marketing: uma orientação aplicada. 4. ed. Porto Alegre: Bookman.

Marques, A., Peralta, M., Santos, T., Martins, J., & Gaspar de Matos, M. (2019). Self- rated health and health-related quality of life are related to adolescents’ healthy lifestyle. Public Health, 170, 89-94. doi: 10.1016 / j. puhe.2019.02.022

McDowell, M., Rebitschek, F. G., Gigerenzer, G., & Wegwarth, O. (2016). A simple tool for communicating the benefits and harms of health interventions: a guide for creating a fact box. MDM Policy & Practice, 1(1), 2381468316665365.

Molin, TRD, Leal, GC, Muratt, DT, Marcon, GZ, Carvalho, LM de, & Viana, C. (2019).Regulatory framework for dietary supplements and the public health challenge. Revista de Saúde Pública, 53, 90. doi: 10.11606 / s1518-8787.2019053001263

Montanaro, E. A., & Bryan, A. D. (2014). Comparing theory-based condom interventions: Health Belief Model versus theory of planned behavior. Health Psychology, 33(1), 1251-1260.

Or, F., Kim, Y., Simms, J., & Austin, SB (2019). Taking Stock of Dietary Supplements’ Harmful Effects on Children, Adolescents, and Young Adults. Journal of Adolescent Health. doi: 10.1016 / j. jadohealth.2019.03.005

Palma-Oliveira, J., Gaspar, R., & Mendes, J. (2017). Risks: from the communication of the response to the response to the communication/Riscos: da comunicação da resposta à resposta da comunicação. In Riscos e Alimentos - Economic & Food Safety Authority of Portugal (ASAE) (pp. 7-20).

Paek, H. J., & Hove, T. (2017). Risk perceptions and risk characteris- tics, Oxford Research Encyclopedia of Communication. (Online). Available from http://oxfordindex.oup.com/view/10.1093/acre-fore/9780190228613.013.283.

Patrick G. McPhee, Jan Willem Gorter, Maureen J. MacDonald, Kathleen A. Martin Ginis. (2020). The effects of an individualized health-risk report intervention on changes in perceived inactivity-related disease risk in adults with cerebral palsy. Disability and Health Journal, 13, Issue 2.

Pereira Filho, J. M., Costa, M. F., & Cavalcanti, J. A. (2021). Healthy lifestyle and opinion seeking in the consumption of food supplements. Revista De Administração Da UFSM, 14(4), 750–768. https://doi.org/10.5902/1983465944497

Rocha, T., Amaral, JS and Oliveira, MBP (2016). Adulteration of Dietary Supplements by the Illegal Addition of Synthetic Drugs: A Review. Comprehensive Reviews in Food Science and Food Safety, 15: 43-62. doi: 10.1111 / 1541-4337.12173

Royne, Marla B., Susan D. Myers, George Deitz and Alexa Fox (2016). Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug vs. Dietary Supplement Advertising. Journal of Current Issues & Research in Advertising, 37 (1), 59-79.

Rosenstock, I. M. (1974). The Health Belief Model and preventive health behavior. Health Education Monographs, 2(4), 354-386.

Schwartz, L. M., Woloshin, S., & Welch, H. G. (2007). The drug facts box: providing consumers with simple tabular data on drug benefit and harm. Medical Decision Making: An International Journal of the Society for Medical Decision Making, 27(5), 655-662. https://doi.org/10.1177/0272989X07306786

Shreffler-Grant, J., Nichols, E., Weinert, C., & Ide, B. (2013). The Montana State University conceptual model of complementary and alternative medicine health literacy. Journal of Health Communication, 18(10), 1192-2000.

Slovic, P., Peters, E., Grana, J., Berger, S., & Dieck, G. S. (2007). Risk perception of prescription drugs: results of a national survey. Drug information journal, 41(1), 81-100.

Smith, P. J., Humiston, S. G., Marcuse, E. K., Zhao, Z., Dorell, C. G., Howes, C., & Hibbs, B. (2011). Parental delay or refusal of vaccine doses, childhood vaccination coverage at 24 months of age, and the Health Belief Model. Public Health Reports, 126(2).

Starr, R. R. (2015). Too little, too late: Ineffective regulation of dietary supplements in the United States. American Journal of Public Health, 105(3), 478-485.

Suh, YJ, & Lim, EJ, (2014). The effect of Subjective consumer compe- tency on consumer satisfaction in food- Focused on feeling of insecurity for food and type of household. Journal of consumer policy studies, 45(3), 131-156.

Steg, L. E., Van Den Berg, A. E., & De Groot, J. I. (2013). Environmental psychology: An introduction. BPS Blackwell.

Stickel, F., & Shouval, D. (2015). Hepatotoxicity of herbal and dietary supplements: an update. Archives of Toxicology, 89(6), 851-865.

Vaz, P. M. P. M. (2018). Where the same is different: mental models and risk perception in dietary supplements (Doctoral dissertation).

Willis, E., & Royne Stafford, M. (2016). Health consciousness or familiarity with supplement advertising. International Journal of Pharmaceutical and Healthcare Marketing, 10(2), 130–147. doi: 10.1108 / ijphm-06-2015-0026

World Health Organization (2000). Obesity: Prevention and management of the global epidemic: Report from a WHO consultation. WHO technical report series, 894.

Whitehouse, G., & Lawlis, T. (2017). Protein supplements and adolescent athletes: A pilot study investigating the risk knowledge, motivations, and prevalence of use. Nutrition & Dietetics, 74(5), 509-515.

Zhao, W., Jin, Y. and Karinshak, E. (2023). Building trust and empowering informed decisions: effects of risk disclosure and call to action on young adults’ responses to dietary supplement advertising. International Journal of Pharmaceutical and Healthcare Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJPHM-01-2023-0006

Descargas

Publicado

2024-06-17

Cómo citar

Filho, J. M. P., Costa, C. S. R., Costa, M. F. da, & Siqueira, Y. M. de. (2024). The influence of perceived risk on food supplement consumption intention. Revista De Administração Da UFSM, 17(2), e5. https://doi.org/10.5902/1983465984653

Número

Vol. 17 Núm. 2 (2024): Apr-Jun

Sección

Articles

Licencia

Derechos de autor 2024 Revista de Administração da UFSM

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.

Derechos de autor y licencias: esta revista sigue siendo el titular de los derechos de autor de los artículos publicados. Para ser publicado, los autores deben firmar la Carta de transferencia de derechos de autor, que se envía a los autores por correo electrónico, otorgando derechos, incluida la traducción, a ReA / UFSM. La revista otorga a terceros el derecho a usar, reproducir y compartir el artículo de acuerdo con el acuerdo de licencia Creative Commons (CC-BY 4.0), como se indica en los documentos PDF de los artículos.

Artículos similares

También puede {advancedSearchLink} para este artículo.