The influence of perceived risk on food supplement consumption intention

Autores/as

DOI:

https://doi.org/10.5902/1983465984653

Palabras clave:

Food supplements, Perceived risk, Intention to consume, Public health

Resumen

Purpose: The general objective of this study was to verify the relationship between the intention to consume dietary supplements and perceived risk, broken down into perceived risk in relation to health and perceived risk in relation to product performance.
Design/methodology/approach: Descriptive-quantitative research was carried out via an online survey through a structured questionnaire based on the scales of Laroche et al. (2005) and DelVecchio and Smith (2005). Data analysis was performed using multiple linear regression analysis. Of the total number of questionnaires answered, 207 were considered valid.
Findings: The result of the study points to statistical significance for the research hypotheses, confirming that the lower the perceived risk associated with the purchase of dietary supplements in relation to product performance and health damage, the greater the intention of consumption by individuals in this category of product.
Originality/value: The confirmation of the role of risk in the consumer’s decision process leads to the observation that this risk perception is not always based on reliable information, for example, from the guidance of nutritionists and doctors. Thus, only the presentation in the communication of the effectiveness of the product and how beneficial it can be to human health, carried out by agents without technical knowledge, may not be enough for the real risks of consuming such products to be neglected.

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Biografía del autor/a

Jeferson Mendonça Pereira Filho, Universidade Federal de Pernambuco

Master in Management, Innovation and Consumption - PPGIC/UFPE, Production Engineer graduated from Associação Caruaruense de Ensino Superior (2018), specialist in Environmental Law and Sustainability from Faculdade Educacional da Lapa (2018) and MBA in Business Management, graduated in Administration from the Federal University of Pernambuco (2016).

Cristiane Salomé Ribeiro Costa, Universidade Federal de Pernambuco

Adjunct Professor at the Federal University of Pernambuco (UFPE), Campus Academic Center of the Agreste (CAA). PhD in Business Administration from the Federal University of Pernambuco (2015). Doctoral Internship at Breda University of Applied Sciences - NHTV, in the Executive Master in Imagineering program, in Breda, Netherlands (2012). Master in Business Administration from the Federal University of Pernambuco (2007), Graduated in Business Administration from the Federal University of Pernambuco (2003). Coordinated the Business Administration Course at Faculdade Integrada do Recife (FIR). It operates in the area of ​​teaching (undergraduate and graduate), Extension and Research. Coordinates Scientific Initiation projects. He has articles published in periodicals, such as Gestão & Produção (UFSCAR. IMPRESSO), ReA UFSM, REGE. USP MANAGEMENT JOURNAL, TURyDES - Journal of Research in Tourism and Local Development. Leader of the Marketing and Consumer Culture research group and participates as a researcher in the Consumer Behavior Research Group - GPCC. Focus on research areas: Consumer Behavior, Sustainable Marketing, Socio-environmental Sustainability, Destination Image, Creative Tourism.

Marconi Freitas da Costa, Universidade Federal de Pernambuco

Professor at the Federal University of Pernambuco (Brazil). PhD in Management from the University of Sao Paulo (Brazil). Coordinator of the Graduate Program in Management, Innovation, and Consumption (PPGIC) and Permanent Professor of the Graduate Program in Management (PROPAD) at Federal University of Pernambuco. Fulbright fellow (Visiting Scholar) for the doctoral internship (July-2014 / May-2015) at Questrom School of Business, Boston University - Fulbright Program - United States Department of State (USA). He is a SemeAd PQ Jr Productivity Scholar (2022-2023). Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq Directory. Founder and Editor-in-Chief of Consumer Behavior Review (CBR), and managed to index the Journal in the DOAJ and EBSCO databases. He was an Associate Editor of the Revista de Gestão Social e Ambiental - RGSA (2019-2021). He is a founding member of SCORAI - Sustainable Consumption Research, Action, and Initiative in Brazil. Main areas of interest: Consumer well-being, with an emphasis on decision-making for: sustainable consumption; health and food consumption; social media and conscious consumption; and personal finances.

Yago Menezes de Siqueira, Associação Caruaruense de Ensino Superior e Técnico

Graduating in Pharmacy from Centro Universitário Maurício de Nassau UNINASSAU-CARUARU. Bachelor in Biomedicine from the Tabosa de Almeida University Center - ASCES-UNITA. Qualification in Clinical Analysis/Clinical Pathology and Virology; Postgraduate in Public Health. Has a curricular internship in clinical analysis at the ASCES-UNITA School Laboratory; in the area of ​​virology at the Central Laboratory of Public Health of Pernambuco LACEN-PE with an emphasis on serological diagnosis and molecular biology.

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Publicado

2024-06-17

Cómo citar

Filho, J. M. P., Costa, C. S. R., Costa, M. F. da, & Siqueira, Y. M. de. (2024). The influence of perceived risk on food supplement consumption intention. Revista De Administração Da UFSM, 17(2), e5. https://doi.org/10.5902/1983465984653

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