É fake, mas eu compro! Um estudo sobre o consumo de produtos piratas e falsificados nas cidades fronteiriças Santana do Livramento/RS e Rivera/UY
DOI:
https://doi.org/10.5902/1983465964712Palabras clave:
Falsificados, Piratas, Consumidor, Fronteira.Resumen
Objetivo - O presente estudo busca identificar o comportamento de compra de produtos piratas e falsificados nas cidades fronteiriças Santana do Livramento/RS e Rivera/UY.
Metodologia – Para alcançar o objetivo proposto, empreendeu-se uma pesquisa de cunho quantitativo, do tipo descritivo, por meio do método survey. A amostra do estudo compreendeu em 562 observações, sendo 274 de respondentes do município de Santana do Livramento/RS e 288 de moradores da cidade de Rivera/UY.
Resultados - Os principais resultados apontam que não existem muitas diferenças nas opiniões dos respondentes compradores e uruguaios em relação ao consumo de produtos piratas e falsificados, sendo que questões relacionadas a preço e pertencimento a grupo social, parecem não ser as maiores motivações para a família tipos de produtos.
Limitações / implicações da pesquisa - O estudo se limitou no que se diz respeito à amostra, que não possuiu cunho probabilístico. Assim, sugere-se novos estudos que busquem representatividade da população, e que sejam realizados em outras fronteiras de países, a fim de compreender a forma que as culturas podem interagir e difundir hábitos entre elas.
Implicações práticas – Como implicações práticas ressalta-se a necessidade de desenvolver objetivos de marketing com a intenção de minimizar o interesse e a compra de produtos falsificadas e piratas.
Implicações Socias – Em relação as implicações sociais, ressalta-se os aspectos potenciais efeitos da compra e do consumo de produtos falsificados para os indivíduos, uma vez que tal comportamento pode refletir em aspectos negativos tanto para a saúde física dos consumidores , quanto à economia do país que perde milhões em impostos.
Originalidade - A originalidade do estudo reside no fato de fortalecer os achados sobre a temática na acadêmica, além de trazer uma comparação de profissionais de consumidores de duas nacionalidades.
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