A dinâmica da relação entre inovação e internacionalização em empresas de TIC
DOI:
https://doi.org/10.5902/1983465929229Abstract
O artigo avalia a existência de coevolução entre as estratégias de internacionalização e o desempenho inovativo em empresas de Tecnologia da Informação e Comunicação (TIC) localizadas no nordeste brasileiro. Para tanto, derivou-se da revisão de literatura um modelo conceitual contemplando a visão de que a internacionalização e inovação nas empresas acontecem de forma evolucionista e dinâmica. Metodologicamente, o estudo caracteriza-se por ser qualitativo, utilizando a técnica de múltiplos casos. As empresas estudadas (IVIA, IFACTORY, CPQI e GREENMILE) apresentaram evolução das competências tanto internas, como externas, com diferenças em cada caso analisado. Como principal conclusão, tem-se que as empresas estudadas apresentaram um processo de coevolução entre inovação e internacionalização. Em termos de estratégias empresariais, verifica-se que a presença destes dois expedientes garante a permanência sustentável das empresas no mercado.
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