Business models on startups: a multicase study

Autor/innen

  • Fabio da Silva Piñeiro Faculdade de Tecnologia Senac Pelotas
  • Janaina Mendes de Oliveira Universidade Federal de Pelotas
  • Anderson Cougo da Cruz Universidade Federal de Pelotas
  • Tiago Zardin Patias Universidade Federal de Santa Maria http://orcid.org/0000-0003-4560-6690

DOI:

https://doi.org/10.5902/1983465929161

Abstract

The Business Model Canvas has become a business model heavily used in the initial design of startups that visualize a tool as a troubleshooter. With this, the issues that accompany the implementation process and the execution of the studied model, which strategically direct such startups. The purpose of this study was to verify how companies used and in what form the business model. Three startups were located in the city of Pelotas (RS, Brazil), selected because they exhibit different specificities. It was found that two of the three companies studied used the model in a structured way. However, a startup that achieved a progressive and non-disruptive development was just a startup that did not use Business Model Canvas. This response was published online with reference to initial references that are not contemplated. Finally, it can be considered that the success of the initialization is not directly available with the tool of the tool.

The Business Model Canvas has become a business model heavily used in the initial design of startups that visualize a tool as a troubleshooter. With this, the issues that accompany the implementation process and the execution of the studied model, which strategically direct such startups. The purpose of this study was to verify how companies used and in what form the business model. Three startups were located in the city of Pelotas (RS, Brazil), selected because they exhibit different specificities. It was found that two of the three companies studied used the model in a structured way. However, a startup that achieved a progressive and non-disruptive development was just a startup that did not use Business Model Canvas. This response was published online with reference to initial references that are not contemplated. Finally, it can be considered that the success of the initialization is not directly available with the tool of the tool.

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Autor/innen-Biografien

Fabio da Silva Piñeiro, Faculdade de Tecnologia Senac Pelotas

MBA em Gestão Estratégica de Negócios na UFPEL. Professor da Graduação em Marketing e Processos Gerenciais da Faculdade de Tecnologia Senac Pelotas.

Janaina Mendes de Oliveira, Universidade Federal de Pelotas

Doutora em Engenharia de Produção pela Universidade Federal de Santa Catarina. Professora adjunta da Faculdade de Administração e Turismo (FAT) e do Programa de Pós-Graduação em Administração Pública da Universidade Federal de Pelotas.

Anderson Cougo da Cruz, Universidade Federal de Pelotas

Doutor em Administração. Professor no Departamento de Administração na Universidade Federal de Santa Maria - campus Palmeira das Missões.

Tiago Zardin Patias, Universidade Federal de Santa Maria

Mestre em Administração. Professor Substituto da Faculdade de Administração e Turismo da Universidade Federal de Pelotas(FAT/UFPEL).

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Veröffentlicht

2017-12-16

Zitationsvorschlag

Piñeiro, F. da S., Oliveira, J. M. de, Cruz, A. C. da, & Patias, T. Z. (2017). Business models on startups: a multicase study. Revista De Administração Da UFSM, 10(5), 792–807. https://doi.org/10.5902/1983465929161