Cooperativism as a strategy to insertion of the land reform settlers in dynamic markets: the case of COPERTERRA

Gabriel Murad Velloso Ferreira, Marta Von Ende, Gustavo Fontinelli Rossés, Pedro Selvino Neumann

Abstract


This study aims to analyze, through a cooperative, the role of social organization in the insertion of the land reform settlers of the city of Tupanciretã - RS in the dynamic markets of the milk production chain. For this, a study was conducted in the Regional Agrarian Reform Cooperative Mother Earth - COPERTERRA. As main results, it was found that the Coperterra is inserted in dynamic markets and has shown that dairy activity fits the reality of the small farms, since that provides a monthly income and that the risks to the seasonality of production can be mitigated with planning and organization of animal feed. Moreover, this activity enables farmers have time to dedicate to the production of other food, which ensures diversification of property. It is worth noting that 10% of the milk produced is industrialized and traded in the institutional markets.


Keywords


Agrarian reform; milk; dynamic markets; institucional markets; cooperative



DOI: https://doi.org/10.5902/1983465912547


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Revista de Administração da UFSM. Brazilian Journal of Management

Universidade Federal de Santa Maria, Santa Maria, Rio Grande do Sul, Brasil, eISSN 1983-4659