A pesquisa experimental sobre comunicação de utilidade pública: uma revisão sistemática

Autores

DOI:

https://doi.org/10.5902/2316882X48074

Palavras-chave:

Metodologia experimental, Comunicação pública, Comunicação em Saúde, Revisão sistemática

Resumo

O artigo analisa as principais características de estudos experimentais sobre comunicação de utilidade pública divulgados em 2016 por periódicos classificados no estrato A1 do Qualis/Capes nas áreas de comunicação, ciência política, psicologia e saúde coletiva. Dentre os 38 estudos selecionados, foi mais comum a análise dos efeitos de textos sobre intenções de comportamento.

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Biografia do Autor

Wladimir Ganzelevitch Gramacho, Universidade de Brasília, Brasília, DF

Doutor em ciência política pela Universidade de Salamanca. Professor adjunto da Faculdade de Comunicação da Universidade de Brasília e coordenador do Centro de Pesquisa em Comunicação Política e Saúde Pública (FAC/UnB).

Emilly Ramos Behnke, Universidade de Brasília, Brasília, DF

Bacharel em Jornalismo pela Universidade de Brasília e ex-bolsista do Programa de Iniciação Científica (Pibic/UnB). Atualmente, é repórter de política na sucursal de Brasília do jornal O Estado de S. Paulo e da Agência Estado. Anteriormente foi repórter da editoria de Cidades no jornal Correio Braziliense.

Vitória Cavalcanti de Souza, Universidade de Brasília, Brasília, DF

Graduanda em Publicidade e Propaganda pela Universidade de Brasília (UnB) e ex-bolsista do Programa de Iniciação Científica (Pibic/UnB). Atualmente trabalha como assessora de Comunicação e Processos Digitais na Deutsche Gesellschaft Für Internationale Zusammenarbeit (GIZ). Anteriormente, atuou como assistente de comunicação na Organização Internacional para Migrações (OIM).

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Publicado

2021-01-04

Como Citar

Gramacho, W. G., Behnke, E. R., & Souza, V. C. de. (2021). A pesquisa experimental sobre comunicação de utilidade pública: uma revisão sistemática. Cadernos De Comunicação, 24(3). https://doi.org/10.5902/2316882X48074

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