The art of managing impressions on Instagram: close friends and Finstagrams as self-presentation alternatives

Authors

DOI:

https://doi.org/10.5902/2316882X87094

Keywords:

Self-presentation, Visibility, Intimacy, Instagram, Close friends

Abstract

The work, of a theoretical nature, suggests that social media platforms such as Instagram maximize the reflexivity of subjects in their self-presentations. From this, we suggest that the subjects' agency and power of choice, combined with constant changes in the ecology of the platform, allow us to reflect on new ways of thinking about identity constructions, notions of intimacy and dynamics of (in)visibility in these spaces, in a constant management of impressions. This inflects us to reflect on alternatives for these self-presentations, whether based on material dimensions (such as functionalities provided by the platform, such as close friends), or cultural (subjects subverting spaces through non-consensual uses, in the case of Finstagrams).

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Author Biographies

Pedro Henrique Andrade, School of Higher Education in Advertising and Marketing

Doutorando em Comunicação e Práticas de Consumo pela Escola Superior de Propaganda e Marketing  (ESPM-SP) é mestre em Ciências da Comunicação pela Universidade do Vale do Rio dos Sinos (UNISINOS) e Jornalista graduado pela Universidade Estadual de Ponta Grossa (UEPG)

Alberto Efendy, Universidade do Vale do Rio dos Sinos

Efendy é Professor Titular/Pesquisador do Programa de Pós-Graduação em Ciências da Comunicação da Universidade do Vale do Rio dos Sinos (UNISINOS). Realizou seu Pós-doutorado em Comunicação na Universidad Autónoma de Barcelona. É doutor e mestre pela Universidade de São Paulo (ECA-USP)

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Published

2025-07-02

How to Cite

Andrade, P. H., & Alberto Efendy. (2025). The art of managing impressions on Instagram: close friends and Finstagrams as self-presentation alternatives. Cadernos De Comunicação, 29, e87094. https://doi.org/10.5902/2316882X87094