Metadiscursividade e autorreflexividade como estratégias autopromocionais

Abstract

TV could not care less: on an increasingly larger scale it replaces the real outside world, which it should consider, with an artificial world, made up within the actual medium, becoming the topic and object of its shows. It is not a new trend, but has in fact been enjoying widespread promotion under different discursive modalities, television subgenres, and with several strategic functions. This paper aims to analyze these forms of self-reference – from the most subtle and underground to thosethat unmask an ostentatious self- referentiality – in its different modalities, configurations and functions, taking show samples, from Rede Globo de Televisão’s (Globo Television Network) programming schedule, as a reference in which these strategies take shape.