The world in the head: aplicação do modelo de Klaus Bruhn Jensen ao discurso dos media baianos

Abstract

This work intends to present the interpretative matrix proposed by Klaus Bruhn Jensen for the analysis of super-themes. Also, it intends to explore the consequences of the model's applicability to the analysis and interpretation of daily journalism programs. We consider that this model, originally developed for reception analysis, can also be used for the interpretation and analysis of journalism programs, offering support for a better understanding of the meeting between the media and its receptors. Thus, the work aims to apply this model in two journalism programs broadcasted in open signal for the Salvador city.