NOTES ON THE INFLUENCE OF TRADITIONAL MEDIA IN THE CONSOLIDATION OF FASHION BLOGS

Authors

  • Issaaf Karhawi Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP)

DOI:

https://doi.org/10.5902/2175497726013

Keywords:

Bloggers. Fashion. Journalism

Abstract

This paper arises from the following research problem: how did the professionalization process of fashion blogs in Brazil take place? It is observed that, throughout this process, there is a change in the relationship between traditional media and fashion bloggers. Based on that, this paper aims to reveal the influence of traditional media in the consolidation of Brazilian fashion blogs. From a theoretical and methodological perspective based on Media Archaeology, it is possible to point the existence of two distinct moments in the relationship between bloggers and traditional media: a stage of distrust and a more recent one of approximation. Also, it is noticed that an initial rejection of the work of bloggers is replaced by the understanding of its role in the emergence of a new professional profile in the field of Communication.

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Author Biography

Issaaf Karhawi, Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP)

Doutoranda em Ciências da Comunicação na Escola de Comunicações e Artes da Universidade de São Paulo (PPGCOM-ECA-USP). Bolsista do CNPq e pesquisadora do COM+.

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Published

2018-12-27

How to Cite

Karhawi, I. (2018). NOTES ON THE INFLUENCE OF TRADITIONAL MEDIA IN THE CONSOLIDATION OF FASHION BLOGS. Animus. Revista Interamericana De Comunicação Midiática, 17(35). https://doi.org/10.5902/2175497726013

Issue

Vol. 17 No. 35 (2018)

Section

Free Articles

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.