Investigação dos fatores que afetam o risco percebido pós-compra do cliente em produtos de luxo (estudo de caso: compradores de celulares da Apple)
DOI:
https://doi.org/10.5902/2236117043408Palavras-chave:
Risco financeiro, Risco visual, Risco hedônico, Risco operacionalResumo
No presente estudo, examinamos os fatores que afetam o risco percebido pós-compra do cliente em produtos de luxo. O método de pesquisa é aplicado em termos de finalidade e é descritivo em termos de tipo de pesquisa. A população estatística deste estudo é de estudantes da Universidade Islâmica Azad de Qazvin Branch usando telefones móveis da Apple. Neste estudo, o método de amostragem é a amostragem de conveniência, na qual os questionários são distribuídos entre a amostra. No presente estudo, o tamanho da amostra é determinado como variáveis e o método da equação estrutural é utilizado para a análise dos dados. O tamanho da amostra é de 384 pessoas. Utilizou-se questionário para coleta de dados e técnica de equação estrutural para análise dos dados. Os resultados também mostraram que os riscos financeiros, visuais, hedônicos e operacionais são as dimensões do risco pós-compra percebido em bens de luxo.
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- 2022-08-01 (2)
- 2020-04-08 (1)
