MANAGEMENT OF RURAL ACTIVITY: A STUDY AMONG BUYERS OF AGRICULTURAL MACHINERY VISITORS EXPOINTER - ESTEIO/RS
DOI:
https://doi.org/10.5902/223611708776Keywords:
Agronegócio, Decisão de Compra, Máquinas Agrícolas.Abstract
http://dx.doi.org/10.5902/223611708776
Considering the great social and economic importance of the agribusiness, this research seeks to identify thedeterminant factors that influence the most the decision taking of rural producers on agricultural machineries. Inorder to achieve this objective, an analysis of the decision making procedure was done by rural producers, identifyingtheir profile and which factors are the most relevant in the moment of purchasing. Initially, we did an overview of theindustry and agricultural implements in Brazil and in the Rio Grande do Sul state and show its statistics of productionand sales. The methodology used is this research is based on an exploratory study through field research conductedon August, 28, 2011 at the International Exposition of Animals, Machineries, Implements and Rural Products(EXPOINTER) – Esteio-RS through the application of a semi-structured questionnaire. It is concluded that the mainfactors that determine the choice are related with the operational procedure, trust on label, friends and experts’opinion and the financing form.
Downloads
References
ABIMAQ. Associação Brasileira da Indústria de Máquinas e Equipamentos. Disponível em:
<http://www.abimaq.org.br>. Acesso em: 01 nov. 2010.
CALLADO, A. A. C.; MORAES FILHO, R. A. de. Gestão empresarial no agronegócio. In: CALLADO, Antônio André Cunha (Org.). Agronegócio. São Paulo: Atlas, 2005. p. 1-10.
FREDERICO, E.; ROBIC, A. R. Estudo dos fatores determinantes da satisfação do consumidor com vestuário infantil. [artigo científico]. 2006. Disponível em: <http://www.anpad.org.br/evento.phpacao=trabalho&cod_edicao_subsecao=149&cod_eveno_edicao=10&cod_edicao_trabalho=5630>. Acesso em: 10 abr. 2011.
GIL, A. C. Métodos e técnicas de pesquisa social. 5a ed. São Paulo: Atlas, 2007.
GUIMARÃES, A. P. A crise agrária brasileira. Rio de Janeiro: Paz e Terra. 1979.
KOTLER, P. Marketing para o século XXI. São Paulo: Futura, 2000.
SILVA, J. G. A nova dinâmica da agricultura brasileira. 2 ed. rev. Campinas: UNICAMP, 1996.
SILVA, M. Z.; RECH, L. C.; RECH, G. M. Estudo sobre as práticas de gestão utilizadas no gerenciamento das pequenas propriedades rurais de Guaramirim. Ciências Sociais em Perspectiva, v. 17, n. 9, p. 57-74, 2010.
