Maturidade em inovação sustentável e em responsabilidade social corporativa: implicações no desempenho empresarial
DOI:
https://doi.org/10.5902/1983465938666Palabras clave:
Maturidade em Inovação Sustentável, Maturidade em Responsabilidade Social Corporativa, Estratégia, Desempenho.Resumen
A Inovação Sustentável está estrategicamente associada a Responsabilidade Social Corporativa (RSC), integrando, de forma conjunta e integrada, as dimensões econômica, social e ambiental. Como forma de verificar essa associação e suas implicações no desempenho empresarial (DE), os modelos de Maturidade em Inovação Sustentável (MIS) e em RSC (MRSC) permitem identificar como as empresas estão evoluídas em determinada área e, a partir daí, possam criar valor aos negócios e obterem vantagem competitiva em relação aos concorrentes. Este estudo verifica a influência da MIS na MRSC e o efeito mediador da MRSC na relação entre MIS e o DE, à luz da Teoria Baseada em Recursos (TBR). A análise se baseou na Modelagem de Equações Estruturais (MEE), considerando uma amostra de 58 empresas sediadas na região amazônica. Os resultados indicam uma forte relação entre a MIS e a MRSC, que a MRSC influencia positivamente o DE e que a MRSC exerce um efeito mediador positivo na relação entre a MIS e o DE. Esses resultados permitem um avanço nos estudos sobre estratégia ao oportunizar mecanismos para gerenciamento das práticas relacionadas a sustentabilidade, como possíveis fontes para análise da geração de valor e promoção de vantagens competitivas para as empresas.
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