Evaluation context role on generating online product recommendations

Autores/as

DOI:

https://doi.org/10.5902/1983465933439

Resumen

This article aims at contributing to Construal Level Theory research, complementing Wien and Olsen (2012) work relating interpretation context with services’ perceived quality, satisfaction and recommendation. By applying online questionnaires on 690 respondents and using structural equation modeling, authors have corroborated Wien and Olsen’ model for e-commerce environment, regardless of product category. Further studies could amplify the analysis of online environments, including the development of a specific and proper scale.

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Biografía del autor/a

Gustavo Viegas Rodrigues, Universidade Nove de Julho

Programa de Pós-Graudação em Administração

Filipe Quevedo-Silva, Universidade Federal de Mato Grosso do Sul, UFMS

Escola de Administração e Negócios

Otavio Bandeira De Lamônica Freire, Universidade Nove de Julho

Programa de Pós-Graduação em Administração

Evandro Luiz Lopes, Universidade Nove de Julho

Programa de Pós-Graduação em Administração

Citas

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Publicado

2020-02-20

Cómo citar

Rodrigues, G. V., Quevedo-Silva, F., Freire, O. B. D. L., & Lopes, E. L. (2020). Evaluation context role on generating online product recommendations. Revista De Administração Da UFSM, 12(6), 1345–1357. https://doi.org/10.5902/1983465933439