Applicability of Unified Theory of Acceptance and Use of Technology Extended to the Consumer Use Context (UTAUT2) in Brazil: An Evaluation of the Model Using a Sample of Internet Users on Smartphones

Autor/innen

  • Luiz Henrique Lima Faria IFES - Instituto Federal do Espírito Santo
  • Antônio Carlos Giuliani PPGA/ UNIMEP – Universidade Metodista de Piracicaba
  • Nadia Kassouf Pizzinatto PPGA/ UNIMEP – Universidade Metodista de Piracicaba
  • Andrea Kassouf Pizzinatto PPGA/ UNIMEP – Universidade Metodista de Piracicaba

DOI:

https://doi.org/10.5902/1983465913088

Abstract

This study, using a sample of internet users on smartphones, analyzed through UTAUT2 model in order to test the validity of their constructs in Brazil. We sought to thereby expand the understanding of individual acceptance and use of technology in the context of consumption, evaluating a new model in Brazil. The results of this study revealed the impossibility of using some constructs the original model as predictors of intention and consumption behavior. Future studies that include a larger sample, analysis of other technologies and inclusion of moderating variables were suggested.

 

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Autor/innen-Biografien

Luiz Henrique Lima Faria, IFES - Instituto Federal do Espírito Santo

Professor de Gestão do Instituto Federal do Espírito Santo. Doutorando do PPGA/UNIMEP.

Antônio Carlos Giuliani, PPGA/ UNIMEP – Universidade Metodista de Piracicaba

Coordenador e Professor do PPGA/ UNIMEP – Universidade Metodista de Piracicaba

Nadia Kassouf Pizzinatto, PPGA/ UNIMEP – Universidade Metodista de Piracicaba

Professora do PPGA/ UNIMEP – Universidade Metodista de Piracicaba

Andrea Kassouf Pizzinatto, PPGA/ UNIMEP – Universidade Metodista de Piracicaba

Professora do PPGA/ UNIMEP – Universidade Metodista de Piracicaba

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Veröffentlicht

2014-06-10

Zitationsvorschlag

Faria, L. H. L., Giuliani, A. C., Pizzinatto, N. K., & Pizzinatto, A. K. (2014). Applicability of Unified Theory of Acceptance and Use of Technology Extended to the Consumer Use Context (UTAUT2) in Brazil: An Evaluation of the Model Using a Sample of Internet Users on Smartphones. Revista De Administração Da UFSM, 7(2). https://doi.org/10.5902/1983465913088

Ausgabe

Bd. 7 Nr. 2 (2014): Abr-Jun

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