Sustainability as business strategic: the corporate governance and application of the Triple Bottom Line in Masisa

Authors

  • Lira Luz Lazaro Benites Universidade de Sao Paulo - USP
  • Edison Fernandes Polo Universidade de São Paulo

DOI:

https://doi.org/10.5902/198346598879

Abstract

DOI: 10.5902/198346598879 The idea of ​​sustainability in a company indicates that to achieve a good economic performance, companies should adopt a strategy that includes the triple bottom line concept, according to which the companies should be accountable for their performance in the economic, environmental and social areas. This paper aims to describe the benefit to put sustainability at the heart of the corporate governance as a business strategy that will generates value from the search for better social and environmental outcomes. We mention the example of the Masisa Company to analyze the implementation of the Triple Bottom Line and Corporate Governance in both countries where it operates, Brazil and Chile.

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Author Biographies

Lira Luz Lazaro Benites, Universidade de Sao Paulo - USP

Doutoranda e Mestre pelo Programa de Pós-Graduação em Integração da América Latina da Universidade de São Paulo - PROLAM / USP.

Edison Fernandes Polo, Universidade de São Paulo

Doutor em Administração pela Universidade de São Paulo. Livre-Docente em Marketing na Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo FEA/USP.

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Published

2013-07-02

How to Cite

Benites, L. L. L., & Polo, E. F. (2013). Sustainability as business strategic: the corporate governance and application of the Triple Bottom Line in Masisa. Revista De Administração Da UFSM, 6, 195–210. https://doi.org/10.5902/198346598879

Issue

Vol. 6 (2013): EDIÇÃO ESPECIAL - ENGEMA 2012

Section

Articles

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