Hackathons as a strategy for open innovation: insights from events in Brazil and Canada

Authors

DOI:

https://doi.org/10.5902/1983465969319

Keywords:

Hackathons, Open Innovation, Results, Multiple Case Study

Abstract

Purpose: The present study aims to analyze the elements and practices used in hackathons for software development and how they contribute to the success of the events.
Design/methodology/approach: Through a qualitative and exploratory approach, a multiple case study was used to analyze two hackathon events in Brazil and Canada organized by a multinational technology company. Data collection was carried out through semi-structured interviews and document analysis. Data analysis was conducted using content analysis.
Findings: The results illustrate that the participation of people with different profiles and knowledge is important for hackathon results. The support provided to participants and the choice of the proposed challenge affect participants’ perception of the event and the solutions developed.
Research limitations/implications: As this is a multiple case study of a qualitative nature, it is infeasible to establish generalizations based on the results, and it is only possible to present evidence and proposals based on the specific cases.
Practical implications: Proposed best practices to be followed in organizing hackathons, specifically in the context of software development.
Originality/value: Few studies treat the subject of hackathons, and rarer still consider different countries to analyze the enabling elements based on different structures and their contributions to innovation. The development of hackathons as an alternative for innovation in the software area is also investigated.

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Author Biographies

Douglas Wegner, Fundação Dom Cabral, Nova Lima, MG

Doutor em Administração pela Universidade Federal do Rio Grande do Sul (2011), com período-sanduíche na Universität zu Köln (Alemanha). Atualmente é professor do Programa de Pós-Graduação em Administração da Universidade do Vale do Rio dos Sinos (Unisinos). 

Flávio Régio Brambilla, Universidade de Santa Cruz do Sul, Santa Cruz do Sul, RS

Bacharel em Administração (2002) e Bacharel em Direito (2016) pela Universidade Luterana do Brasil (ULBRA), com o desenvolvimento de estudo na relação entre os aspectos legais e práticas de Marketing. Especialista em Recursos Humanos (2003) pela Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), onde trabalhou com Marketing Interno. Especialista em Gestão Organizacional (2004) pela ULBRA. Especialista em Educação a Distância (2007) e Especialista em Gestão Educacional (2008) pelo SENAC/RS, onde foram desenvolvidos trabalhos orientados para educação e consultoria, com ênfase em Marketing de Relacionamento e CRM. Especialista em Gestão da Aprendizagem e Modelos Híbridos de Educação (2020). Mestre em Administração e Negócios: Marketing (2006) pela Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS), onde desenvolveu estudos e trabalhos de Marketing, sendo a Dissertação centrada em Customer Relationship Management (CRM), com abordagem contemplando a relação entre empresas desenvolvedora e usuária da ferramenta, orientada ao Marketing de Relacionamento. Doutor em Administração (2010) pela Universidade do Vale do Rio dos Sinos (UNISINOS), cuja Tese abordou as temáticas da Lógica Dominante do Serviço e da Cocriação de Valor, com ênfase na aplicação orientada para Marketing Education no Ensino Superior. Experiência em docência superior de graduação e pós-graduação em Universidades do Rio Grande do Sul, com mais de 15 anos de atuação, inclusive no Stricto Sensu desde 2011.

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Published

2022-12-16

How to Cite

Schaedler, C., Wegner, D., & Brambilla, F. R. (2022). Hackathons as a strategy for open innovation: insights from events in Brazil and Canada. Revista De Administração Da UFSM, 15(4), 563–580. https://doi.org/10.5902/1983465969319

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Vol. 15 No. 4 (2022): Oct-Dec

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