Applying ahp to the process of choosing the best combination of locations of mobile operational units

Authors

  • Denise Lindstrom Bandeira Universidade Federal do Rio Grande do Sul / Escola de Administração
  • João Luiz Becker Universidade Federal do Rio Grande do Sul / Escola de Administração
  • Thiago Ramires Eichenberg Fitolog Controle de Pragas Ltda.

DOI:

https://doi.org/10.5902/198346596648

Abstract

This paper presents the application of the Analytic Hierarchic Process (AHP) technique in helping a decision-making process of a young and small sized company that developed and currently make use of a new mobile technology for the heat treatment of wooden packaging and pallets. The decision process comprised choosing the best combination of locations to place the company’s three operational bases. As the heat treatment service must always be provided at the customers’ premises, this decision is crucial to the company survival, as well as for its growth, as it influences a large number of important variables, such as operational costs, supply and training of skilled manpower, response time to costumer’s requests, and others. The company’s portfolio of clients is rising firmly because of the innovative technology used in the process of sterilization. It is currently formed by more than 50 customers spread within a 100,000 square miles area. For the CEO, thinking exclusively in terms of costs appeared to be insufficient. That’s why the AHP was able to provide relevant inputs in this case, by incorporating other factors beyond the purely financial view in its analysis. The factors involved, their hierarchical structure and relative weights, were generated in consensus by the company’s managers and executives’ opinion.

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Author Biographies

Denise Lindstrom Bandeira, Universidade Federal do Rio Grande do Sul / Escola de Administração

Departamento de Ciências Administrativas
Programa de Pós-Graduação em Administração
Área: Sistemas de informação e de apoio à decisão

João Luiz Becker, Universidade Federal do Rio Grande do Sul / Escola de Administração

Departamento de Ciências Administrativas
Programa de Pós-Graduação em Administração
Área: Sistemas de informação e de apoio à decisão

Thiago Ramires Eichenberg, Fitolog Controle de Pragas Ltda.

Formado na Escola de Administração da Universidade Federal do Rio Grande do Sul

Published

2014-09-13

How to Cite

Bandeira, D. L., Becker, J. L., & Eichenberg, T. R. (2014). Applying ahp to the process of choosing the best combination of locations of mobile operational units. Revista De Administração Da UFSM, 7(3), 356–372. https://doi.org/10.5902/198346596648

Issue

Section

Articles