Corporate social responsibility: an analysis of a fruit company’s practices

Abstract

This study aims at analyzing the social responsibility practices of a company in the fruit growing sector through the theoretical-conceptual models proposed by Schwartz and Carroll (2003) and Melo Neto and Froes (2001). This is a field research with qualitative approach developed with a descriptive method. Semi-structured interviews were carried out with three managers of Agro Melão Mossoró (company pseudonym). The results indicate that the company's social responsibility actions are consistent with the assumptions of Schwartz and Carroll (2003) and Melo Neto and Froes (2001). The company’s actions are based on economic, legal and ethical dimensions, however, there is a rooting of CSR in the economic dimension, causing the other dimensions to be reached or satisfied in a secondary perspective, because of the economic dimension. Its actions are primarily aimed at the internal public, although some actions also involve the community. Its CSR policy goes through a moment of migration in its standards of conduct, from internal responsibility, to citizen responsibility.