Coopetition in internationalization of wineries in Southern Brazil with the support of formal institutions

Authors

  • Jefferson Marlon Monticelli Universidade do Vale do Rio dos Sinos
  • Silvio Luís de Vasconcellos Universidade do Vale do Itajaí-SC
  • Ivan Lapuente Garrido Universidade do Vale do Rio dos Sinos

DOI:

https://doi.org/10.5902/1983465923449

Abstract

This study analyses the coopetition strategy adopted by wineries in Southern Brazil with the support of local formal institutions to promote their internationalization. A multiple case study with 21 interviews with wineries and formal institutions of the industry was carried out. We used the discourse analysis based on the following categories: industry characterization, national and international markets, internationalization process, and institutional environment. The interpretations regarding the Integrated Sectorial Project (ISP) Wines of Brasil are shown. Despite its relevance, not all those involved have joined the project, because it promotes the internationalization unevenly through the competitive advantage while enhancing the differences between the wineries.  The main contributions are expanding the knowledge about coopetition by understanding the role of formal institutions and promoting the international competitiveness of firms in the wine industry.

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Author Biographies

Jefferson Marlon Monticelli, Universidade do Vale do Rio dos Sinos

Doutorando em Administração (Unisinos, 2014/18), áreas de pesquisa Competitividade e Relações Interorganizacionais. Possui Mestrado em Administração de Empresas (Unisinos, 2013), MBA em Controladoria pela Universidade do Vale do Rio dos Sinos (Unisinos, 2009), MBA em Finanças Empresariais pela Fundação Getúlio Vargas (FGV, 2006) e Bacharelado em Administração de Empresas com Habilitação em Comércio Exterior pela Universidade do Vale do Rio dos Sinos (Unisinos, 2004). Foi gestor em uma instituição financeira multinacional por oito anos. Atualmente é Diretor Administrativo da Doctor Service, empresa especializada em prestação de serviços médicos estruturados. Tem experiência na área de Administração de Empresas, Finanças Empresariais, Finanças Pessoais, Estratégia Empresarial e Empreendedorismo. É professor de graduação e pós-graduação de disciplinas relacionadas aos temas: Estratégia, Empreendedorismo, Criatividade, Negócios Internacionais e Finanças Empresarias. Desenvolveu estudos sobre mudanças organizacionais e culturais e Teoria dos Jogos. As últimas pesquisas foram desenvolvidas nas áreas de internacionalização de empresas, abordagem co-evolucionária, empreendedorismo e negócios familiares, Teoria Neo-Institucional nos países emergentes e coopetição. 

Silvio Luís de Vasconcellos, Universidade do Vale do Itajaí-SC

Doutor (2016) e Mestre (2012) em Administração, possui graduação em Administração - Habilitação em Comércio Exterior pela Universidade do Vale do Rio dos Sinos (1985). É licenciado para docência na Educação Profissional de nível médio, pela FEEVALE (2009). É professor licenciado em graduação e pós-graduação em Administração da Faculdade IENH. Em 2013, foi professor na Universidade Potiguar, atuando no polo Porto Alegre e Canoas, na UniRitter - Rede Laureate International. Doutorado sanduíche na Florida International University, Miami, EUA (2014-2015). Em 2016 iniciou programa Pós-Doc na Universidade do Vale do Itajaí, SC. É professor convidado de pós graduação na UniRitter, nas disciplinas de Negócios Internacionais e Logística Internacional. 

Ivan Lapuente Garrido, Universidade do Vale do Rio dos Sinos

Pós-Doutorado (ênfase em Negócios Internacionais) na Florida International University (FIU) (2014), Doutor em Administração (ênfase em Marketing) pela Universidade Federal do Rio Grande do Sul - UFRGS (2007), Mestre em Administração pela Pontifícia Universidade Católica do Rio de Janeiro - PUCRJ (2001),Especialista em Marketing pela Pontifícia Universidade Católica do Rio Grande do Sul - PUCRS (1995), Graduado em Ciências Econômicas pela Pontifícia Universidade Católica do Rio Grande do Sul - PUCRS (1986). Professor dos Programa de Pós-Graduação em Administração (Mestrado e Doutorado) e do Mestrado Profissional em Direito da Empresa e dos Negócios na Universidade do Vale do Rio dos Sinos ? UNISINOS e do P, nas áreas de Marketing e Negócios Internacionais. Atuou como executivo em empresas como Esso Brasileira de Petróleo, Cia de Cigarros Souza Cruz e AMBEV.

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Published

2019-11-27

How to Cite

Monticelli, J. M., Vasconcellos, S. L. de, & Garrido, I. L. (2019). Coopetition in internationalization of wineries in Southern Brazil with the support of formal institutions. Revista De Administração Da UFSM, 12(4), 679–700. https://doi.org/10.5902/1983465923449

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Vol. 12 No. 4 (2019): Oct-Dec

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