The personal values that guiding the behavior of young college as investors in the stock market
DOI:
https://doi.org/10.5902/1983465910483Abstract
The financial market has aroused the interest of many researchers in the field of administration. In this context we sought to clarify the behavior of the young university compared to the stock market. The perspective of the theory of means-end chain laddering as a technique aided by interview, said that the consumption behavior starts of the product attributes and by behavioral consequences may lead to individual personal values. In seeking to understand more deeply the reasons why young students to became venture into the stock market, was structured qualitative research, based on MEC and performed at major brokerage firms in Uberlândia city. In this sense the research presents a statement of personal values that summarize the behavior of the public in relation to investments in stocks. Personal values founded indicate that the young college in three different profiles: the investor fully open to change the investor who thinks about the future and investor oriented by security values.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
This journal remains the copyright holders of articles published. In order to be published, authors must sign the Copyrights Letter, which is sent to the authors by e-mail, thus granting rights, including on translation, to ReA/UFSM. The journal grants third parties the right to use, reproduce, and share the article according to the Creative Commons license agreement (CC-BY 4.0), as stated in the article’s PDF documents.