Fashion Revolution Brazil: disseminating ideas and new fashion consumption practices

Authors

DOI:

https://doi.org/10.5902/2316882X88134

Keywords:

Slow Fashion, Awareness, Political consumer

Abstract

The article addresses how the ‘Fashion Revolution Brazil’ movement disseminates ideas about sustainable fashion consumption through its posts on Instagram. Ten publications with the highest level of engagement between Jan/2022 and Jun/2022 were collected and analyzed. The findings indicate two social-political actions propagated by the movement: preparatory and awareness-raising actions. There is also a change in the practice of fashion consumption to be verified in the article.

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Author Biographies

Juliana de Oliveira Becheri, Paraná Federal Institute of Education, Science and Technology

Doutoranda e mestre em Administração pela Universidade Federal de Lavras. Professora de administração do IFPR – campus Arapongas. Atuou como pesquisadora da Fundação de Amparo à Pesquisa do Estado de Minas Gerais em duas incubadoras de empresas, INTEF e INATEL STARTUPS.

Acsa Keren Hosken Gusmão, Federal University of Lavras

Mestranda e graduada em Administração pela Universidade de Lavras. Atua no grupo de pesquisa AGRITECH – UFLA.

Paulo Henrique Montagnana Vicente Leme, Federal University of Lavras

Diretor de Inovação e Tecnologia da Pró-Reitoria de Pesquisa e Inovação (DINTEC/PRPI). Coordenador do Polo Embrapii Zetta/UFLA de Agricultura digital. Professor Adjunto no Departamento de Administração e Economia da Universidade Federal de Lavras.

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Published

2025-06-03

How to Cite

Becheri, J. de O., Gusmão, A. K. H., & Leme, P. H. M. V. (2025). Fashion Revolution Brazil: disseminating ideas and new fashion consumption practices. Cadernos De Comunicação, 29, e88134. https://doi.org/10.5902/2316882X88134

Issue

Vol. 29 (2025): Publicação Contínua

Section

Artigos

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