Estratégias de afirmação dos valores organizacionais

Authors

DOI:

https://doi.org/10.5902/2175497790434

Keywords:

Speech strategies

Abstract

This artycle proposes the analysis of speech strategies used in the affirmation of corporate values of the Santa Casa de Porto Alegre in the cover stories of issues 106 through 109 of the 'Santa Casa Notícias' newsletter. The theoretical-methodological focus used is that of speech analysis. The relevance of this theme in the Public Relations area is based on the fact that this professional of communications works with the circulation of meanings between the organization and its interest public.

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Author Biographies

Monica Pieniz, Universidade Federal de Santa Maria

Master's student in Communication at the Federal University of Santa Maria (UFSM) and CAPES scholarship holder. Public Relations graduate from UFSM.

Adair C. Peruzzolo, Universidade Federal de Santa Maria

PhD in Communication and Culture from UFRJ and post-doctorate at the Autonomous University of Barclona. Full professor at UFSM, he is part of the UFSM postgraduate program in Communication and is a CNPq scholarship holder.

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Published

2024-12-21

How to Cite

Pieniz, M., & Peruzzolo, A. C. (2024). Estratégias de afirmação dos valores organizacionais. Animus.Inter-American Journal of Media Communication, 6(11). https://doi.org/10.5902/2175497790434

Issue

Vol. 6 No. 11 (2007)

Section

Free Articles

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