Papel e atuação de jornalistas e RPs em uma organização, segundo jornalistas

Authors

  • Marcia Yukiko M. Duarte
  • Jorge Duarte

DOI:

https://doi.org/10.5902/2175497790414

Keywords:

Journalysm, Public Relations, Press

Abstract

The present study is based in texts written by 262 journalists from four brazilian state capitals, dissertating on the roll of the journalist and PR rep in a non-journalistic organization. The analysis reveals that journalists, for the most, are not familiar with the activity of public relations. At the same time presenting themselves as more responsible for the formation of the organization's image than the public's information.

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Author Biographies

Marcia Yukiko M. Duarte

Advisor to the Senate of the Republic of Brazil.

Jorge Duarte

Advisor at the Planalto Palace, member of Embrapa and professor at the Catholic University of Brasília.

References

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Published

2024-12-20

How to Cite

Duarte, M. Y. M., & Duarte, J. (2024). Papel e atuação de jornalistas e RPs em uma organização, segundo jornalistas. Animus.Inter-American Journal of Media Communication, 5(2). https://doi.org/10.5902/2175497790414

Issue

Vol. 5 No. 2 (2006)

Section

Free Articles

License

Copyright (c) 2024 Animus.Inter-American Journal of Media Communication

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