JANJA AND MICHELE: THE SYMBOLIC DISPUTE OF THE FIRST LADIES

Authors

  • Jacques Alkalai Wainberg Pontifícia Universidade Católica do Rio Grande do Sul

DOI:

https://doi.org/10.5902/2175497785581

Keywords:

Framing; Janja; Michele Bolsonaro

Abstract

This empirical study evaluates the emotional framing of titles and journalistic articles of Janja and Michele Bolsonaro. It also evaluates the symbolic dispute that these two first ladies wage through the media. The results of the discourse analyze show that there is no winner. The result is the teaching that Lula and Jair Bolsonaro’ s wives are relevant symbolic vectors to the causes of their parties, the PT and PL. 

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Author Biography

Jacques Alkalai Wainberg, Pontifícia Universidade Católica do Rio Grande do Sul

Professor Titular do Programa de Pós-Graduação em Comunicação da PUCRS

References

BUTLER, Jazmyne E., Professional First Ladies In the Media: Framing of Clinton, Bush, and Obama in the Washington Post. Honors Theses. 148. 2013

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GUEDES, Ciça & Melo, Murilo Fiuza de. Todas as mulheres dos presidentes. RJ. Ed. Máquina de Livros, 2019.

LOIZEAU, Pierre-Marie. “First Lady But Second Fiddle” or the rise and rejection of the political couple in the White House: 1933-today.” European Journal of American Studies. 10-1, 2015

O’CONNOR, Karen, et al. “Wives in the White House: The Political Influence of First Ladies.” Presidential Studies Quarterly, vol. 26, no. 3, pp. 835–53. JSTOR, 1996

SHAH, Siddra. First Ladies in the Press: Analysis of New York Times coverage of Hillary Clinton, Laura Bush, and Michelle Obama. Syracuse University Honors Program Capstone Projects. 855. 2015

WEKKIN, Gary D. “Role Constraints and First Ladies.” The Social Science Journal. v. 37, n.4, pp. 601-610. 2000

Published

2024-09-12

How to Cite

Wainberg, J. A. (2024). JANJA AND MICHELE: THE SYMBOLIC DISPUTE OF THE FIRST LADIES. Animus.Inter-American Journal of Media Communication, 23(51), e023001. https://doi.org/10.5902/2175497785581