ABOUT VLOG, YOUTUBE AND THE TELEVISION: MAPPING MODES OF DEFINITION OF DIGITAL AUDIOVISUAL IN BRAZIL

Authors

DOI:

https://doi.org/10.5902/2175497740985

Keywords:

YouTube, Vlog, Modes of definition.

Abstract

It presents a diachronic reflection on the definition modes of vlog and YouTube, in order to understand audiovisual transformations in digital environments. Meanings related to vlogs and YouTube are collected from scientific articles, the press and product analysis. The effort to historicize these discourses identifies TV as a media matrix for the formation of this “new” audiovisual. The study approaches technology as a cultural form, assuming a historical view on the phenomenon, and assumes the notion of technicity as a dimension of social experience.

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Author Biographies

Juliana Freire Gutmann, Universidade Federal da Bahia/ Federal University of Bahia

PhD in Communication and culture. Professor at the Department of Communication and the Graduate Program in Contemporary Communication and Culture at the Federal University of Bahia (UFBA). Leader of the Research Group CHAOS - Audiovisual Culture, Historicities and Sensibulities of UFBA.

Fernanda Gonçalves Caldas, Universidade Federal da Bahia/ Federal University of Bahia

Master in Contemporary Communication and Culture (UFBA). Associate Researcher at the Research Center for Studies on Cultures and Transformations in Communication (TRACC) and the Research Group on Audiovisual Culture, Historicities and Sensitivities (CHAOS).

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Published

2020-12-02

How to Cite

Freire Gutmann, J., & Gonçalves Caldas, F. (2020). ABOUT VLOG, YOUTUBE AND THE TELEVISION: MAPPING MODES OF DEFINITION OF DIGITAL AUDIOVISUAL IN BRAZIL. Animus.Inter-American Journal of Media Communication, 19(41). https://doi.org/10.5902/2175497740985

Issue

Vol. 19 No. 41 (2020)

Section

Free Articles

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.