COMMUNICATION AS SOCIAL TECHNOLOGY: A METHODOLOGICAL PROPOSAL TO EVALUATE THE COMMUNICATION STRUCTURE OF A TERRITORY

Abstract

Communication is one of the factors that focuses on the development processes of a territory and an aspect of strategic interest for a country. The central question is to identify when and how a communicational environment is conducive to development. It is based on the theoretical premise that communication must operate as a Social Technology to fulfill its role as a vector of development. The main objective of this article is to propose a method to evaluate the structure and communication flows of certain territories to verify if it fulfills a development-friendly role. The research is characterized as exploratory, with a qualitative approach and a bibliographic delineation. The methodological proposal approximates the structure and process of production of media content with the premises of Social Technology, which distinguish it from the Conventional Technology.