Television facity

Abstract

This paper aims at considering the nature of Deleuzian becoming-face in media processes, specifically in television panoramas. From the creation of the notion of facity, it is discussed as a virtual communication quality that is updated in technoimages of faces or of something that takes the place of a face in order to be recognized as authentic. By seeking the facity in television, we proceed to the dissection of TV news images of the journalistic programs Estúdio i and SBT Brasil, through the methodology of frames proposed by Kilpp, attempting to discern technical and aesthetic elements that work in favor of the facefying "abstract machine" postulated by Deleuze and Guattari. The dissection points out that the identity meanings set out by the production of certain television images are turned into faces as evocative patterns of an asymmetrically shared technocultural imaginary.