The Instagram use by brazilian olympic athletes: profile outlined by image analysis
DOI:
https://doi.org/10.5902/2175497723213Keywords:
Social Networks. Olympians. Technologies.Abstract
The objective of the study was to verify the content of the photos posted on Instagram by Brazilian Olympians. Were analyzed for a period of four months the photos posted by athletes who won medals at the London Olympic Games, based on the assumptions of Visual Sociology. As main results, we find that there is a relationship between the number of posts and the total of followers. We also found that the largest number of photos posted is of the athletes themselves, in work environments and moments of relaxation. In the most of the photos there is no reference to the sponsors of the athletes, highlight the body or clothing of the same.
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