Creativity techniques as a facilitator in the creative process in organizations

Authors

  • Cristiano Max Pereira Pinheiro Universidade Feevale
  • Dusan Schreiber Universidade Feevale
  • Bruna Haubert Universidade Feevale

DOI:

https://doi.org/10.5902/2175497721699

Keywords:

Creativity. Creativity Techniques. Creative Processes. Creative Processes in Organizations.

Abstract

In this effervescence of the individual's valuation, economic development has been associated with creativity contribution in organizations. Some techniques are evident as facilitators of creative processes in the organizational context. In this context, the paper aims to present creativity techniques used in the organizational environment for developing ideas. To meet this goal, was adopted the exploratory and descriptive method and as a technical procedure was chosen for conducting a literature. As a result was showed the importance of the human being as the main actor in the creative process, and it was noticed that without the involvement of people, techniques do not generate results per se.

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Author Biographies

Cristiano Max Pereira Pinheiro, Universidade Feevale

Doutor em Comunicação Social pela PUCRS; coordenador dos cursos de Jornalismo, Relações Públicas e Publicidade e Propaganda e professor do Mestrado em Indústria Criativa da Universidade Feevale.

Dusan Schreiber, Universidade Feevale

Doutor em Administração e Professor na Universidade Feevale

Bruna Haubert, Universidade Feevale

Mestranda em Indústria Criativa

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Published

2016-12-17

How to Cite

Pinheiro, C. M. P., Schreiber, D., & Haubert, B. (2016). Creativity techniques as a facilitator in the creative process in organizations. Animus.Inter-American Journal of Media Communication, 15(30). https://doi.org/10.5902/2175497721699

Issue

Vol. 15 No. 30 (2016)

Section

Communication and Creative Industry

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.