“New thought”: the genesis of worship of success on self-help literature

Authors

  • Mayka Castellano Universidade Federal Fluminense

DOI:

https://doi.org/10.5902/2175497718630

Keywords:

Self-help. Success. Discourse analysis.

Abstract

In this paper, I present a brief genesis of the ideas of success and successful life that are present today in the self-help literature and its media reverberations. For this, I realize an post-structuralist inspired discourse analysis in a book of the nineteenth century, How to succeed, by Orison Swett Marden, one of the classics of the genre, pointing ruptures and continuities in regard to what I have been calling contemporary culture of self-help.

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Author Biography

Mayka Castellano, Universidade Federal Fluminense

Professora do Programa de Pós-Graduação em Comunicação e do Departamento de Estudos Culturais e Mídia da Universidade Federal Fluminense (UFF)

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Published

2017-07-07

How to Cite

Castellano, M. (2017). “New thought”: the genesis of worship of success on self-help literature. Animus. Revista Interamericana De Comunicação Midiática, 16(31). https://doi.org/10.5902/2175497718630

Issue

Vol. 16 No. 31 (2017)

Section

Free Articles

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.