REINTERPRETING PAST, PRESENT, AND FUTURE REGARDING ORGANIZATION’S STRATEGIC AGENTS PERCEPTION FROM PSYCHOLOGY AND NEUROSCIENCE

Authors

  • Roberto Guedes de Nonohay Universidade Federal do Rio Grande do Sul https://orcid.org/0000-0002-4095-9131
  • Eugênio Ávila Pedrozo Programa de Pós-Graduação em Administração - Universidade Federal do Rio Grande do Sul

DOI:

https://doi.org/10.5902/2317175838570

Keywords:

Perception, Strategy, Neuroscience

Abstract

Different perceptions of strategic agents in organizations can cause problems and opportunities. There is, therefore, the need to explore what may be the factors that can influence the formation of the perceptions of the strategic agents. We seek to explore the contemporary knowledge of psychology, based on a social rationality rather than economic. The brain, an important factor in social relation, is the locus of formation of the relation between past, present and future events. The objective of this essay is to propose a perspective for the analysis of the differences of the perceptions of the individuals in the organizations based on the psychology associated with a basic social logic of the functioning of the brain (social brain). The relationships between these time periods form the perceptions of the strategic agents in the moments in which they are and are in constant feedback, according to the results of the current perceptions. The contributions to the theory are in the integration of theories that can aid the study of the perception of the strategic agents. For management practice, this view is expected to contribute to the process of interpersonal relationship between employees and to facilitate the decision-making processes in organizations.

Downloads

Download data is not yet available.

Author Biographies

Roberto Guedes de Nonohay, Universidade Federal do Rio Grande do Sul

Possui graduação em Administração de Empresas pela Pontifícia Universidade Católica do Rio Grande do Sul (2007), Mestrado em Administração de Empresas pela Universidade Federal do Rio Grande do Sul (2012) e Doutorado em Psicologia pela Universidade Federal do Rio Grande do Sul (2017). Atualmente realiza Pós-Doutorado em Psicologia no Programa de Pós-Graduação em Psicologia na Universidade Federal do Rio Grande do Sul.

Eugênio Ávila Pedrozo, Programa de Pós-Graduação em Administração - Universidade Federal do Rio Grande do Sul

Possui graduação em Engenharia Agronômica pela Universidade Federal de Santa Maria (1980), graduação em Administração de Empresas pela Universidade Regional Integrada do Alto Uruguai e das Missões (1986), graduação em Ciência Contábeis pela Universidade Regional Integrada do Alto Uruguai e das Missões (1988), mestrado em Administração pela Universidade Federal do Rio Grande do Sul (1991) e doutorado no Institut National Polytechnique de Lorraine (1995). Atualmente é professor Titular da Universidade Federal do Rio Grande do Sul. 

References

AGUDO-VALIENTE, J. M., Garcés-Ayerbe, C., & Salvador-Figueras, M. Corporate social resposibility drivers and barriers according to managers’ perception; evidence from spanish firms. Sustainability, vol. 9, n. 10, p. 1-24, 2017.

ANDERSON, M. H., & Nichols, M. L. Information Gathering and Changes in Threat and Opportunity Perceptions. Journal of Management Studies, vol. 44, n. 3, p. 367-387, 2007.

BEAR, M. F., Connors, B. W., Paradiso, M. A. Neurociências: desvendando o sistema nervoso. Porto Alegre: Artmed. 3ª edição, 2008.

CONTRERAS, F. L., & Ramos, M. L. Z. What is marketing? A study on marketing managers’ perception of the definition of marketing. Fórum Empresarial, vol. 21, n. 1, p. 49-69, 2016.

DAMÁSIO, A. R. O erro de Descartes: emoção, razão e o cérebro humano. São Paulo: Companhia das Letras, 1996.

EVANS, K. R., Schlacter, J. L., Schultz, R. J., Gremler, D. D., Pass, M., & Wolfe, W. G. Salesperson and sales manager perceptions of salesperson job characteristics and job outcomes: A perceptual congruence approach. Joural of Marketing Theory and Practice, vol. 10, n. 4, p. 1- 30, 2002.

EYSENCK, M., & Keane, M.T. Manual de psicologia cognitiva. Porto Alegre, Artmed, 2017.

FRANKS, D. D. Neurosociology: The nexus between neuroscience and social psychology. New York: Springer Science+Business Media, 2010.

GOETZ, J., & James, R.N. Human choice and the emerging field of neuroeconomics: a review of brain science for the financial planner. Journal of Personal Finance, vol. 6, n. 4, p. 13-37, 2008.

GOMES, L. F. A. M. Teoria de decisão. São Paulo: Thomson Learning, 2007.

HOGARTH, R. M. Judgment and choice. New York: Wiley-Interscience, 1980.

HOLCOMB, J. L. & Smith, S. Hotel general managers’ perceptions of CSR culture: a research note. Tourism and Hospitality Research, vol. 17, n. 4, p. 434-449, 2017.

LANG, J., Butzke, M. A., Rossetto, C. R., Marinho, S. V., & Alberton, A. Percepção do ambiente organizacional e comportamento estratégico dos gestores de IES. Revista Brasileira de Estratégia, Curitiba, vol. 6, n. 1, p. 56-73, 2014.

MLODINOW, L. O andar do bêbado: como o acaso determina nossas vidas. Rio de Janeiro: Zahar, 2009.

MORIN, E. O Método 1: a natureza da natureza. Porto Alegre: Sulina, 2008.

PARENTE, T. C., & Penha, E. D. D. S. Aquilo que é praticado é percebido? Uma análise da Responsabilidade Social no Brasil a partir do público interno. XVII SEMEAD – Seminários em Administração, 2014, São Paulo.

PLAMBECK, N., & Weber, K. When the glass is half full and half empty: CEO´s ambivalent interpretations of strategic issues. Strategic Management Journal, vol. 31, n. 7, p. 689-710, 2010.

PRETZ, J. E., Naples, A. J., & Sternberg, R. J. Recognizing, Defining and Representing Problems, In: The Psychology of Problem Solving, Cambridge University Press, 2003.

RICHIE, M., & Josephson, A. Quantifying heuristic bias: anchoring, availablity, and representativeness. Teaching and Learning in Medicine, vol. 30, p. 67-75, 2017.

ROULEAU, L. Micro-Practices of Strategic Sensemaking and Sensegiving : How Middle Managers Interpret and Sell Change Every Day. Journal of Management Studies, vol. 42, n. 7, p. 1413-1441, 2005.

SHARABI, M. Promotion according to who or what you know: managersʼ and workers' perception of factors influencing promotion. Human Resource Development International, vol. 11, no. 5, p. 545-554, 2008.

SIMON, H. A. A Behavioral Model of Rational Choice. The Quarterly Journal of Economics. vol. 69, n. 1, p. 99-119, 1955.

SIMON, H. A. Theories of decision-making in economics and behavioral science. The American Economic Review, vol. 49, no. 3, p. 253-283, 1959.

SIMON, H. A. Rational Decision Making in Business Organizations. The American Economic Review, vol. 69, n. 4, p. 493-514, 1979.

SPRAGGON, M., & Bodolica, V. Collective tacit knowledge generation through play: integrating socially distributed cognition and transactive memory systems. Management Decision, vol. 55, n. 1, p. 119-135, 2017.

TREVINO, L. K., Weaver, G. R., & Brown, M. E. It´s lovely at the top: hierarchical levels, identities and perceptions of organizational ethics. Business Ethics Quarterly, vol. 18, n. 2, p. 233-252, 2008.

TVERSKY, A., & KAHNEMAN, D. Judgment under uncertainty: Heuristics and biases. Science, vol. 185, p. 1124–1131, 1974.

WENGER, E. Communities of Practice and Social Learning Systems, In: NICOLINI, D., Gherardi, S., & Yanow, D. Knowing in Organizations: A Practice-Based Approach. New York: M. E. Sharpe, 2003.

Downloads

Published

2020-03-12

How to Cite

Guedes de Nonohay, R., & Ávila Pedrozo, E. (2020). REINTERPRETING PAST, PRESENT, AND FUTURE REGARDING ORGANIZATION’S STRATEGIC AGENTS PERCEPTION FROM PSYCHOLOGY AND NEUROSCIENCE. Revista Sociais E Humanas, 33(1). https://doi.org/10.5902/2317175838570

Issue

Section

Artigos Livres