Organizational management and institutional perspectives: analysis of the strategic posture of the Cooperativa Agropecuária Vista Alegre Ltda

Abstract

This article aims to ascertain the competitive strategy adopted by a cooperative of farmer from agrarian reform, focused on milk production, comprehending their acting environment, highlighting organizational and administrative aspects, through a case study and the application of the SWOT. Therefore, one proposes the rescue of the cooperative’s constitution process, verifying institutional environment and organizational characteristics, such as an analysis of the partners’ participation form. The results point to the predominance of strong points in the internal environment and threats in the external environment, which puts the institution, in a maintenance posture. Focused on the production and industrialization of milk products from agro ecological basis, one can observe that the adopted competitive strategy of differentiation is adequate to the organization’s purposes. This study is observed that complex is the management of an organization whose principle cooperation, but operates in a highly competitive environment. Despite some difficulties, it appears that it is possible to keep alive the 'flame' of cooperative work by solidarity, participation and collective work.