Identification of profile and perceptions of cooperative bank members state of Paraná

Authors

  • Fernanda Camila Diel
  • Edison Luiz Leismann

DOI:

https://doi.org/10.5902/2359043215407

Keywords:

Cooperative Bank, Members Profile, Administrative Action.

Abstract

The work was carried out in the Sicredi cooperative bank from Novo Sarandi, Toledo Paraná with the objective to identify profile and perceptions of the agency members. The information was obtained by interviews performed in the period of 18th to 31st of August, 2010. For statistical description and matching of data, analyses were conducted using SPSS software. After evaluation of statistical analyses, was possible to verify differences of perceptions according to sex, age and socio-economic situation. In conclusion, the differences of profile and perception of the Sicredi cooperative bank members have to be considered during administrative and marketing procedures, and should not be treated homogenously.

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References

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Anexo 1- Os cálculos do nível de confiança e margem de erro foram baseados em MC.DANIEL, C. & GATES, R. Pesquisa de Marketing. Pioneira Tomson Learning, 2003.

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Published

2014-11-11

How to Cite

Diel, F. C., & Leismann, E. L. (2014). Identification of profile and perceptions of cooperative bank members state of Paraná. Revista De Gestão E Organizações Cooperativas, 1(1), 43–53. https://doi.org/10.5902/2359043215407

Issue

Vol. 1 No. 1 (2014): RGC - Revista de Gestão e Organização Cooperativas

Section

Artigos

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