Activities of marketing and production of fruit in Rondônia

Authors

  • Theophilo Alves Souza Filho Universidade Federal de Rondônia, Porto Velho, RO
  • Mariluce Paes-de-Souza Universidade Federal de Rondônia, Porto Velho, RO
  • Flavio Lecir Barbosa Universidade Federal de Rondônia, Porto Velho, RO

DOI:

https://doi.org/10.5902/2236130811274

Keywords:

Marketing, Produção, Frutas

Abstract

In this research the marketing mix is understood as a set of marketing activities that guides the organization to a position of prominence in the market and were divided into three groups: strategic marketing activity , functional activity of marketing and operational activities of marketing. This study aimed to identify the types of marketing activities that are implemented by fruit growers in the city of Cacoal, the main production center of Rondônia, these producers members of a local productive arrangement Chain . For this, a qualitative research was done with the actors in the Chair Productive. The core activities of marketing are quite different than the theory prescribes , or are not being applied in the study sample and the local production of fresh fruit is threatened if the traffic conditions of the BR -364 are remedied. At present, a project doubling route is studied .

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Author Biographies

Theophilo Alves Souza Filho, Universidade Federal de Rondônia, Porto Velho, RO

Departamento de Administração, Mestrado em Administração.

Mariluce Paes-de-Souza, Universidade Federal de Rondônia, Porto Velho, RO

Departamento Academico de Administração, Mestrado em Administração, Linha de Pesquisa Gestão de Agronegócio e Sustentabilidade.

Flavio Lecir Barbosa, Universidade Federal de Rondônia, Porto Velho, RO

Mestre em Administração.

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Published

2014-03-14

How to Cite

Souza Filho, T. A., Paes-de-Souza, M., & Barbosa, F. L. (2014). Activities of marketing and production of fruit in Rondônia. Monografias Ambientais, 13(2), 3099–3109. https://doi.org/10.5902/2236130811274

Issue

REMOA, V. 13, N. 2, MAR., 2014

Section

ARTICLES

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