Strategic planning of the internationalization process in federal universities: the contribution of Swot analysis to the formulation of internationalization strategies

Authors

DOI:

https://doi.org/10.5902/2318133893025

Keywords:

Public Administration, University Manegement, SWOT Analasys

Abstract

This article aims to analyze the applicability of Swot Analysis as a support tool for the strategic planning of the internationalization process within the context of federal institutions of higher education. The research is characterized as exploratory and descriptive, with a qualitative approach and the use of Swot Analysis as a management tool to diagnose the strengths, weaknesses, opportunities, and threats that impact the performance of the research locus agency, the Internationalization Agency of the Federal University of Mato Grosso do Sul. The results indicate that the application of the analysis tool proved to be useful and replicable for the strategic diagnosis of the internationalization process in higher education. It is concluded that the internationalization process within any Federal Institution of Higher Education should be understood as a transversal public educational policy that requires planning, and that Swot Analysis can be used as a supporting tool for strategic diagnosis, while respecting the environments and local conditions of each institution.

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Author Biographies

Bárbara Mareco Millian, Federal University of Mato Grosso do Sul

Holds a Bachelor's degree in Business Administration from Universidade Católica Dom Bosco (2024) and a postgraduate specialization in Public Management and Administrative Law. Currently pursuing a Professional Master’s Degree in Public Administration at the Federal University of Mato Grosso do Sul (2025). She is currently the Secretary of the Office for International Cooperation at the Internationalization Agency of the Federal University of Mato Grosso do Sul and works as an English teacher. Has experience in the areas of Administration, Business, Public Management, International Relations, and Education.

Marco Aurelio Batista de Sousa, Federal University of Mato Grosso do Sul

He holds a Bachelor's degree in Accounting from the State University of Maringá (2001); a Bachelor's degree in Business Administration from the University Center of Grande Dourados (2013); and a Technological Degree in Public Management from the Higher Education Center of Maringá (2024). He also holds a postgraduate specialization in Distance Education Teaching from the University Center of Grande Dourados (2021); a specialization in Public Management from the Northern University of Paraná (2022); and an MBA specialization in Accounting Applied to the Public Sector from the University of Uberaba (2022). He earned a Master's degree in Business Administration from the Federal University of Santa Catarina (2004) and a Ph.D. in Knowledge Engineering and Management from the same university (2010). He completed a postdoctoral program in Accounting at the Federal University of Uberlândia (2018).
Currently, he is an Associate Professor at the Federal University of Mato Grosso do Sul, Três Lagoas Campus. He has experience in the field of Business Administration, with an emphasis on knowledge management, education, accounting sciences, competitiveness, and small and medium-sized enterprises.
He is the Coordinator of the Lato Sensu Postgraduate Program – MBA in Strategic Accounting at the Federal University of Mato Grosso do Sul – Três Lagoas Campus. He is also a faculty member of the Professional Master's Program in Public Administration (PROFIAP) at the School of Administration and Business (Esan/UFMS).

José Carlos de Jesus Lopes, Federal University of Mato Grosso do Sul

Higher Education Faculty Member since September 2009. He is based at the School of Administration and Business (ESAN) of the Federal University of Mato Grosso do Sul (UFMS), at the main campus in Campo Grande (MS). He served as Director of ESAN from 2015 to 2019 and was reappointed for the term 2019–2023.

He holds a Ph.D. in Environment and Development from the Federal University of Paraná (UFPR-PR), a Master's degree in Economic Theory from the State University of Maringá (UEM-PR), and a postgraduate specialization (Lato Sensu) in Methodology and Didactics of Higher Education from the Catholic University of Salvador (UCSAL-BA). He holds two Bachelor's degrees: one in Economics from UCSAL-BA, and another in Business Administration with an emphasis in Foreign Trade from FECEA-PR.

He is the leader of the CNPq Research Group titled “Evolutionary Dynamics of Human Organizations.” He serves as a faculty member in the Professional Master’s Program in Public Administration (PROFIAP), linked to ESAN/UFMS, and in the Professional Master’s Program in Energy Efficiency and Sustainability, under FAENG/UFMS.

He also teaches in the undergraduate programs in Business Administration, Public Administration, Accounting Sciences, Economics, Tourism, and in the Higher Technology Degree in Managerial Processes, all offered at ESAN/UFMS.

He coordinates and supervises research in two main lines:

  1. Business and Public Administration – focusing on Public Governance, Public Management, A3P (Environmental Agenda in Public Administration), Sustainable Logistics Management Plan, and Urban Solid Waste Management.

  2. Sustainability – focusing on Sustainable Bioeconomy, Socio-environmental Governance, Collaborative Governance, ESG Agenda, Carbon Zero, Negative Carbon, Climate Change, Urban Governance, and Sustainable and Smart Cities.

Prior to his academic career, from 1973 to September 2009, he held leadership positions in private companies, with uninterrupted professional experience. He acquired hands-on knowledge in executive roles both in international markets and in domestic market management, conducting direct negotiations in the commodities market, including hedge operations on international commodity exchanges.

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Published

2025-09-02

Issue

v. 14, n. 23, 2025, publicação contínua

Section

Artigos

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