Verificação e análise da postura sustentável e responsável dos líderes e da presença do TBL numa agroindústria: análise de conteúdo com base no Iramuteq e pontos principais de entrevistas
DOI:
https://doi.org/10.5902/1983465992231Palavras-chave:
Agronegócio, Liderança sustentável, Triple Bottom Line (TBL)Resumo
Objetivo: Este artigo busca analisar e descrever a ocorrência dos aspectos principais das 08 categorias que compõem o Framework da Liderança Sustentável e Responsável, explicado no artigo, na atuação dos líderes numa agroindústria brasileira.
Desenho/Método/Abordagem: Trata-se de um estudo qualitativo e indutivo, do tipo descritivo através de Estudo de Caso numa empresa. Foram utilizados roteiro de entrevista semiestruturada e observações não participante. Foram realizadas análises de conteúdo através de leituras e consolidação das entrevistas e pela classificação hierárquica descendente de palavras (CHD) através do Software Iramuteq.
Resultados: Como resultados relevantes, são apresentados os aspectos principais identificados nas entrevistas que compõem os constructos postura sustentável e responsável dos líderes, destacando-se a postura ética ao prometer e cumprir, os cuidados com as metas e resultados, com fornecedores e clientes, com a comunidade e o respeito à diversidade. Percebido também a presença de aspectos contemporâneos do Triple Bottom Line (TBL) na atuação dos líderes, mas com maior ênfase ao Pilar Econômico (Produção).
Implicações práticas: O estudo reforça a importância de as empresas estarem atentas a postura sustentável e responsável dos líderes num setor em transformação como o agronegócio brasileiro.
Originalidade/Valor: Como contribuição, é apresentada uma proposta de Framework da Liderança Sustentável e Responsável e os aspectos principais da atuação dos líderes como potencializadores da obtenção de resultados amplos no TBL numa agroindústria.
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Copyright (c) 2025 Luis Fernando Brandão Gaião, Paulo Hayashi Junior
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