Consumo de roupas plus-size: uma revisão sistemática
DOI:
https://doi.org/10.5902/1983465973849Palavras-chave:
Plus-size, Obesidade, Consumo, ModaResumo
Objetivo: O consumo de roupas plus-size faz parte de um mercado em crescimento, mas que sempre está rodeado de assuntos nebulosos, como a falta de um direcionamento preciso se tratando da produção e venda dessas peças de vestuário e o preconceito que rodeia as diversas áreas do corpo gordo. O objetivo é compreender o consumo de roupas plus-size a partir de uma análise profunda de estudos publicados em áreas diversas sobre o tema, se utilizando de uma revisão sistemática.
Design/Metodologia/Abordagem: Uma revisão sistemática foi realizada nas bases de dados WEB OF SCIENCE e SCOPUS, e foram identificados 35 artigos pertinentes, publicados até o ano de 2020, que foram lidos e analisados em seus pormenores neste trabalho.
Resultados: Os artigos originaram 3 categorias temáticas: Consumo Plus-size, que trata da experiência do consumidor com o setor; Plus-size na Mídia, que aborda aspectos da publicidade e de modelos plus-size e; Identidade Plus-size, categoria que abrange formação de identidade e influências sociais.
Limitações de pesquisa/Implicações: Foram apontadas 14 lacunas teóricas a serem trabalhadas por estudos futuros, compreendendo o varejo online, questões identitária, demográficas, contextuais, metodológicas, culturais e sociais.
Originalidade/valor: O presente estudo representa um trabalho pioneiro no campo de pesquisa de roupas plus-size e, salvo melhor juízo, é o primeiro de seu tipo a realizar uma análise abrangente e sistemática dos estudos publicados em diversas áreas relacionadas ao tema. Enquanto o mercado de vestuário e varejo plus-size continua envolto em questões nebulosas, esta pesquisa destaca-se como uma valiosa contribuição ao fornecer insights profundos sobre o consumo nesse segmento. Além disso, ao identificar lacunas teóricas e fornecer sugestões para pesquisas futuras, o estudo promove avanços no conhecimento e na compreensão dessa área emergente. Sua relevância acadêmica e potencial impacto na indústria tornam-no uma peça fundamental no desenvolvimento de estratégias mais informadas e inclusivas para o setor de moda plus-size.
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