O movimento B corp, vantagens e desafios: as percepções das empresas brasileiras certificadas
DOI:
https://doi.org/10.5902/1983465969844Palavras-chave:
B Lab, B Corps, Impacto socioambiental, Organizações híbridasResumo
Objetivo: O presente artigo teve como objetivo verificar as práticas socioambientais realizadas pelas B Corps, bem como as vantagens e desafios enfrentados pelo movimento.
Desenho/metodologia/abordagem: A pesquisa é descritiva e qualitativa, realizada por meio de estudos de casos múltiplos com 11 empresas brasileiras certificadas pelo B Lab. As fontes de coletas de dados foram entrevistas semi-estruturadas com os proprietários, gestores ou funcionários que estivessem ativamente engajados com as causas de sustentabilidade na empresa, além do uso de documentos. Os dados foram analisados por meio da análise de conteúdo.
Resultados: Os principais resultados mostraram que as B Corps atuam com a resolução de problemas sociais e / ou ambientais, mesmo que sua atividade fim não seja com esta finalidade. Entre as vantagens em fazer parte do movimento está a força de atuar em um grupo com o mesmo propósito, em busca de transformação do mercado capitalista, além do reconhecimento de suas práticas. Os desafios na busca da certificação estão relacionados à formalização de práticas, considerando que são empresas de pequeno porte, em maioria. Assim como a necessidade de maior divulgação do movimento.
Originalidade/valor: O estudo contribui tanto para o avanço na literatura referente à compreensão do movimento B Corp quanto para a evolução do conceito de organizações híbridas. Como contribuições empíricas, a pesquisa serve de base para pessoas e empresas que buscam amenizar problemas sociais e ambientais através
de suas práticas e atividades profissionais.
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