Presentation of the Construction of the Parameters to the Application of the Three-dimensional Conceptual Model of Social Performance of Carroll

Abstract

The social responsibility of the companies (SRC) is at the present time an important theme. It explores a new paper for the organizations addressed to the reach of the individual and collective interests of the ones that are part of the business and to your contributions for the construction of a more equal context for the societies. SRC should work considering the characteristics and needs of your stakeholders. In the current market, the companies have to act starting from the perceptions of the ones that are part of her and help to maintain your competitiveness. The model of Carroll (1979), that is one of the main theoretical approaches of SRC, discusses the paper and relevance of the stakeholders starting from practices of SRC in an organization. The results show the main features of each item of the model dimensions, whether in the legal, voluntary and discretionary categories, which allows the company to assess its results, diagnose opportunities and challenges and manage their weaknesses, manage their social activities so that stakeholders have an accurate understanding of reality and have their needs properly understood.