Are you getting full benefits from the use of social media? A review combining the concepts of social media, social capital and knowledge sharing
DOI:
https://doi.org/10.5902/1983465939226Keywords:
knowledge sharing, social media, social capital, tacit knowledge, trustAbstract
Purpose - The social media have become powerful tools that can be used to do much more than connecting relatives and friends, helping find a job or providing advertising space. This study aims to present the benefits of combining the subjects related to Knowledge Sharing, Social Media and Social Capital theory.
Design/methodology/approach – Literature review of 22 papers identified as relevant when combining the subjects Social Media, Social Capital and Knowledge Sharing. The 22 documents were subjected of content analysis.
Findings – The analysis of the literature revealed two fundamental roles for social media within organizations – an operational role – working as a channel or tool; a transformative role – used to support organizational strategy.
Research limitations/implications - The limitation of this study is related to the limited number of papers that resulted from the search.
Practical implications – The benefits of combining the three subjects include improvements on informal communication, better collaboration and cooperation, and a positive influence on job performance and innovation.
Originality/value - The proposed research agenda highlights the importance of future investigations into the sharing of tacit knowledge through Social Media; focusing on how to generate trust via Social Media and suggests research attention related to knowledge protection.
Downloads
References
ALAVI, Maryam; LEIDNER, Dorothy E. Knowledge management and knowledge management systems: Conceptual foundations and research issues. MIS quarterly, p. 107-136, 2001.
ALELYANI, Turki et al. Not just silly cat videos: Exploring student knowledge sharing via social media. 2015.
ANAND, Apurva; SINGH, M. D. Understanding knowledge management. International Journal of Engineering Science and Technology, v. 3, n. 2, p. 926-939, 2011.
BAEHR, Craig; ALEX-BROWN, Konstanze. Assessing the value of corporate blogs: A social capital perspective. IEEE Transactions on Professional Communication, v. 53, n. 4, p. 358-369, 2010.
BECK, Roman; PAHLKE, Immanuel; SEEBACH, Christoph. Knowledge exchange and symbolic action in social media-enabled electronic networks of practice: A multilevel perspective on knowledge seekers and contributors. MIS quarterly, v. 38, n. 4, p. 1245-1270, 2014.
BHARATI, Pratyush; ZHANG, Wei; CHAUDHURY, Abhijit. Better knowledge with social media? Exploring the roles of social capital and organizational knowledge management. Journal of Knowledge Management, v. 19, n. 3, p. 456-475, 2015.
BOURDIEU, P. The forms of capital, in RICHARDSON, J.G. (Ed.), Handbook of Theory and Research for the Sociology of Education, Greenwood Press, New York, NY, pp. 241-258, 1985
BUGHIN, Jacques; CHUI, Michael. The rise of the networked enterprise: Web 2.0 finds its payday. McKinsey quarterly, v. 4, p. 3-8, 2010.
BURKE, Moira; KRAUT, Robert; MARLOW, Cameron. Social capital on Facebook: Differentiating uses and users. In: Proceedings of the SIGCHI conference on human factors in computing systems. ACM, 2011. p. 571-580.
BURT, R. Structural holes. Cambridge, MA: Harvard University Press, 1992.
CAO, Xiongfei et al. Exploring the influence of social media on employee work performance. Internet Research, v. 26, n. 2, p. 529-545, 2016.
CHAI, Sangmi; KIM, Minkyun. What makes bloggers share knowledge? An investigation on the role of trust. International journal of information management, v. 30, n. 5, p. 408-415, 2010.
CHIU, Chao-Min; HSU, Meng-Hsiang; WANG, Eric TG. Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories. Decision support systems, v. 42, n. 3, p. 1872-1888, 2006.
D’ARISBO, Anelise et al. Criação de conhecimento sob a ótica da aprendizagem organizacional em uma empresa criativa. Revista de Administração da Universidade Federal de Santa Maria, v. 9, n. 1, p. 83-101, 2016.
DAVENPORT, T. H.; PRUSAK, L. Working knowledge: How organizations manage what they know. Harvard Business Press, 1998.
ELLISON, Nicole B.; GIBBS, Jennifer L.; WEBER, Matthew S. The use of enterprise social network sites for knowledge sharing in distributed organizations: The role of organizational affordances. American Behavioral Scientist, v. 59, n. 1, p. 103-123, 2015.
ELLISON, Nicole B.; STEINFIELD, Charles; LAMPE, Cliff. The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. Journal of computer-mediated communication, v. 12, n. 4, p. 1143-1168, 2007.
FILIERI, Raffaele; ALGUEZAUI, Salma. Structural social capital and innovation. Is knowledge transfer the missing link?. Journal of knowledge management, v. 18, n. 4, p. 728-757, 2014.
FULK, Janet; YUAN, Y. Connie. Location, motivation, and social capitalization via enterprise social networking. Journal of Computer-Mediated Communication, v. 19, n. 1, p. 20-37, 2013.
GRANOVETTER, M. S. The strength of weak ties. American journal of sociology, 78(6), 1360-1380, 1973.
GRANT, Robert M. Toward a knowledge‐based theory of the firm. Strategic management journal, v. 17, n. S2, p. 109-122, 1996.
GUINEA, A. O.; WEBSTER, J., STAPLES, D. S. A meta-analysis of the consequences on team functioning, Information & Management, v. 49, n. 6, p. 301-308. 2012.
HAJLI, Mahmood; HAJLI, Mohammad. Organisational development in sport: co-creation of value through social capital. Industrial and Commercial Training, v. 45, n. 5, p. 283-288, 2013.
HAN, JinYoung; HOVAV, Anat. To bridge or to bond? Diverse social connections in an IS project team. International Journal of Project Management, v. 31, n. 3, p. 378-390, 2013.
HANSEN, Morten T. The search-transfer problem: The role of weak ties in sharing knowledge across organization subunits. Administrative science quarterly, v. 44, n. 1, p. 82-111, 1999.
HOLSTE, J. Scott; FIELDS, Dail. Trust and tacit knowledge sharing and use. Journal of knowledge management, v. 14, n. 1, p. 128-140, 2010.
JARRAHI, Mohammad Hossein. Social Media, Social Capital, and Knowledge Sharing in Enterprise. IT Professional, v. 20, n. 4, p. 37-45, 2017.
JONES, Patricia M. Collaborative knowledge management, social networks, and organizational learning. Systems, Social and Internationalization Design Aspects of Human-Computer Interaction, v. 2, p. 306-309, 2001.
KANE, Gerald C. Enterprise social media: Current capabilities and future possibilities. MIS Quarterly Executive, v. 14, n. 1, 2015.
KANKANHALLI, Atreyi; TAN, Bernard CY; WEI, Kwok-Kee. Contributing knowledge to electronic knowledge repositories: An empirical investigation. MIS quarterly, v. 29, n. 1, 2005.
KAPLAN, Andreas M.; HAENLEIN, Michael. Users of the world, unite! The challenges and opportunities of Social Media. Business horizons, v. 53, n. 1, p. 59-68, 2010.
KAYA, Tugberk; SAGSAN, Mustafa. The impact of tacit knowledge capacity on social media: an empirical research on physicians in north Cyprus. In: 12th International Conference on Intellectual Capital, Knowledge Management and Organisational Learning. 2015. p. 133-141.
KIETZMANN, Jan H. et al. Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, v. 54, n. 3, p. 241-251, 2011.
KIM, Soonhee; LEE, Hyangsoo. The impact of organizational context and information technology on employee knowledge‐sharing capabilities. Public administration review, v. 66, n. 3, p. 370-385, 2006.
KLINE, Joel; ALEX-BROWN, Konstanze. The social body of knowledge: nurturing organizational social capital via social media based communities of practice. Technical Communication, v. 60, n. 4, p. 279-292, 2013.
KUO, Feng-Yang; YOUNG, Mei-Lien. Predicting knowledge sharing practices through intention: A test of competing models. Computers in Human Behavior, v. 24, n. 6, p. 2697-2722, 2008.
KWAHK, Kee-Young; PARK, Do-Hyung. The effects of network sharing on knowledge-sharing activities and job performance in enterprise social media environments. Computers in Human Behavior, v. 55, p. 826-839, 2016.
LEE, Jae-Nam. The impact of knowledge sharing, organizational capability and partnership quality on IS outsourcing success. Information & management, v. 38, n. 5, p. 323-335, 2001.
LEE, Woojin; PARIS, Cody Morris. Knowledge sharing and social technology acceptance model: Promoting local events and festivals through Facebook. Tourism Analysis, v. 18, n. 4, p. 457-469, 2013.
LEVIN, Daniel Z.; CROSS, Rob. The strength of weak ties you can trust: The mediating role of trust in effective knowledge transfer. Management science, v. 50, n. 11, p. 1477-1490, 2004.
LU, Benjiang et al. Corporate blogging and job performance: Effects of work-related and nonwork-related participation. Journal of Management Information Systems, v. 32, n. 4, p. 285-314, 2015.
MAKKONEN, Hannu; VIRTANEN, Kustaa. Social capital approach on Enterprise 2.0: A multiple case study. Technology Analysis & Strategic Management, v. 27, n. 10, p. 1212-1225, 2015.
MANCA, Stefania; RAFFAGHELLI, Juliana Elisa. Towards a multilevel framework for analysing academic social network sites: a networked socio-technical perspective. In: Proceedings of the 4th European Conference on Social Media–ECSM. 2017. p. 193-201.
MATAVIRE, Rangarirai; BROWN, Irwin. Profiling grounded theory approaches in information systems research. European Journal of Information Systems, v. 22, n. 1, p. 119-129, 2013.
NAHAPIET, Janine; GHOSHAL, Sumantra. Social capital, intellectual capital, and the organizational advantage. Academy of management review, v. 23, n. 2, p. 242-266, 1998.
NONAKA, Ikujiro. A dynamic theory of organizational knowledge creation. Organization science, v. 5, n. 1, p. 14-37, 1994.
OKAZAKI, Shintaro; ANDREU, Luisa; CAMPO, Sara. Knowledge sharing among tourists via social media: A comparison between Facebook and TripAdvisor. International Journal of Tourism Research, v. 19, n. 1, p. 107-119, 2017.
OLIVEIRA, Mírian et al. Using alternative scales to measure knowledge sharing behavior: Are there any differences?. Computers in Human Behavior, v. 44, p. 132-140, 2015.
PANAHI, Sirous; WATSON, Jason; PARTRIDGE, Helen. Conceptualising social media support for tacit knowledge sharing: physicians’ perspectives and experiences. Journal of Knowledge Management, v. 20, n. 2, p. 344-363, 2016.
PANAHI, Sirous; WATSON, Jason; PARTRIDGE, Helen. Social media and tacit knowledge sharing: Developing a conceptual model. World academy of science, engineering and technology, n. 64, p. 1095-1102, 2012.
PANAHI, Sirous; WATSON, Jason; PARTRIDGE, Helen. Towards tacit knowledge sharing over social web tools. Journal of Knowledge Management, v. 17, n. 3, p. 379-397, 2013.
POLANYI, Michael. The Tacit Dimension Doubleday and Co. Garden City, NY, 1966.
REAGANS, Ray; MCEVILY, Bill. Network structure and knowledge transfer: The effects of cohesion and range. Administrative science quarterly, v. 48, n. 2, p. 240-267, 2003.
RODE, Henning. To share or not to share: the effects of extrinsic and intrinsic motivations on knowledge-sharing in enterprise social media platforms. Journal of Information Technology, v. 31, n. 2, p. 152-165, 2016.
SERENKO, Alexander. Meta-analysis of scientometric research of knowledge management: discovering the identity of the discipline. Journal of Knowledge Management, v. 17, n. 5, p. 773-812, 2013.
SOCIALBRAKERS. Facebook statistics by country. Available at: www.socialbakers.com/facebook-statistics. Accessed on Nov, 03, 2017.
SOMSAKIT, Nattapong; FUNILKUL, Suree; SUPASITTHIMETHEE, Umaporn. Importance Factors Influencing the Thai Doctors in Rural Area to Use Public Social Media for Work-Related Use: A Case Study of LINE Application.
UNITED NATIONS. UN News Centre. Available at: www.un.org/apps/news/story.asp?NewsID=57028#.Wfya1mhSxPY. Accessed on Nov 03, 2017.
UTZ, Sonja. Is LinkedIn making you more successful? The informational benefits derived from public social media. New Media & Society, v. 18, n. 11, p. 2685-2702, 2016.
UZZI, Brian; LANCASTER, Ryon. Relational embeddedness and learning: The case of bank loan managers and their clients. Management science, v. 49, n. 4, p. 383-399, 2003.
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Revista de Administração da UFSM
![Creative Commons License](http://i.creativecommons.org/l/by/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors of articles published by ReA/UFSM retain the copyright of their works, licensing them under the Creative Commons (CC-BY 4.0), which allows articles to be reused and distributed without restriction, provided that the original work is properly cited.