ANALYSIS OF MODELS OF DECISION MAKING IN THE COGNITIVE APPROACH

Abstract

The rationality has been defined from the Greeks as one of the main characteristic that distinguishes man from the other animals. The Greeks ‘influence like Plato and Aristotle and the philosophers empiricist /rationalist,as Descartes and Thomas Hobbes, were remarkable for the formation of models of decision making in organizations proposed by Simon, Allison and Lindblon. This study aims to identify the mainly decision making models and check how the cognitive aspects can affect the behavior of the agents involved in the process. The results show that there is no way to overlook the subjective factors, the different cognitive styles in the decision, there is a system of relations between the elements of nature objective and subjective elements,whichever is the predominant influence of the values of decision makers involved, which is seen as a motivator for the decision.