Influence of online consumer innovativeness behavior in eletronic products on planned obsolescence process

Anderson Neckel, Ricardo Boeing

Abstract


The objective of this paper is to analyze the influence of online consumer behavior innovativeness on the planned obsolescence process. Through a theoretical analysis of innovativeness constructs, consumer behavior and planned obsolescence process, the following scales and the following model for research development were employed: Domain Specific Innovativeness and New Involvement Profile scales and the Model of Diffusion of Innovations. The research approach uses mixed methods and was performed with two focus groups after a survey was carried out. The sample comprises 448 consumers of electrical and electronic equipment sold on the internet who reside in the Southern region of Brazil. Data processing was based on a multivariate data analysis and results show that innovativeness behavior has a significant positive influence on the planned obsolescence process.      


Full Text:

PDF

References


Batory, S. S., Neese, W., (2005). Ethical Marketing Practices: An Investigation of Antecedents, Innovativeness and Business Performance. The Journal of American Academy of Business, Cambridge Number 2.

Bulow, J. (1986). An economic theory of planned obsolescence, Published by John Wiley & Sons, Inc. The Quarterly Journal of Economics, november.

Caro, A., Mazzon, J. A., Caemmerer, B. (2011). wessling, m. Inovatividade, envolvimento, atitude e experiência na adoção da compra on-line. Revista de Administração Eletrônica, São Paulo v. 51 n. 6 nov/dez.

Dijk, J. V., Antonides, G., Schillewaert, N. (2014). Effects of co-creation claim on consumer brand perceptions and behavioural intentions, International Journal of Consumer Studies 38, 110–118.

Engel, J. F., Blackwell, R. D., Miniard, P. (1995). Consumer Behavior. Hindsale: The Dryden Press.

Goldsmith, R. E, Hofacker, C. F. (1991). Measuring consumer innovativeness. J Acad Mark Sci.

Hair JR, J. F., Anderson, R, E., Tatham, R. L; Black, W. C. (1998). Multivariate Data Analysis. 5th ed. New Jersey: Prentice Hall.

Horn, S. A. (2009). Product adoption and innovation diffusion: the case of Japanese marketing to China . Asia Pacific Business Review Vol. 15, No. 3.

Hugh W. N, Mcdonald, M. H. B. (1996). Computer-aided Marketing Planning: The Experience of Early Adopters. Journal of Marketing Management, 12, 391- 416.

Jain, K., Srinivasan, N. (1990). An empirical assessment of multiple operationalizations of involvement. Advances in Consumer Research, v. 17, p. 594-602.

Kassarjian, H. H. (1971). Personality and Consumer Behavior: A Review. Journal of Marketing Research,Vol. VIII.

Lizuka, T. (2007). An Empirical Analysis of Planned Obsolescence. Journal of Economics & Management Strategy, Volume 16, Number 1. 191–226.

Marez, L., Verleye, G. (2004). Innovation diffusion: The need for more accurate consumer insight. Illustration of the PSAP scale as a segmentation instrument. Journal of Targeting, Measurement and Analysis for Marketing Vol. 13, 1. 32.

Mazzon, J. (2011). Inovatividade, envolvimento, atitude e experiência na adoção da compra on-line. Revista de Administração de Empresa: Fórum, São Paulo, v. 51. n. 6.

Robertson, T. S. (1967). The process of innovation and the diffusion of innovation. Journal of Marketing, v. 31.

Rogers, E. M. (1983) Diffusion of Innovations. The Innovation Journal: The Public Sector Innovation Journal, Volume 10(3), article 29.

Rogers, E. M. (1995) Communications of Innovations. Journal of Consumer Research, 2 (4), 290. 314.

Schumpeter, J. A. (1942) Capitalism, socialismo, and democracy. New York e Londres, Harper e Brothers.

Schumpeter, J. A. (1997). Teoria do Desenvolvimento Econômico: Uma Investigação sobre Lucros, Capital, Crédito, Juro e o Ciclo Econômico. - São Paulo: Nova Cultural Ltda.

Strader, T. J., Hendrickson, A. R. (2001). Introduction to the Special Section on Marketing and Consumer Behavior in Electronic Markets, E-Service Journal.

Tajeddini, K., Trueman, M., Larsen, G. (2006). Examining the Effect of Market Orientation On Innovativeness Journal of Marketing Management.

Utaka, A. (2000). Planned Obsolescence and Marketing Strategy . Managerial And Decision Economics Manage. Decis. Econ.




DOI: http://dx.doi.org/10.5902/1983465916839

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Licença Creative Commons
Este obra está licenciado com uma Licença Creative Commons Atribuição-NãoComercial-CompartilhaIgual 4.0 Internacional.

  

  

Revista de Administração da UFSM. Brazilian Journal of Management

Universidade Federal de Santa Maria, Santa Maria, Rio Grande do Sul, Brasil, eISSN 1983-4659