Design de comunicação institucional

Authors

  • Conceição Lopes Universidade de Aveiro

Keywords:

Institutional Communication Design, Communication, Institution

Abstract

The article emerges from the critical thinking about the teaching of the subject named Institutional Communication, inserted in the Study Plan of the training course in New Information Technologies. This subject is integrated in the Area of Communication Sciences and Technologies of the University of Aveiro, Portugal. It is highlighted the concept of Institutional Communication Design, as
well as its operationalization in a systematic proposition, which will guide the conception, implementation and evaluation of instituional communication strategies.

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Author Biography

Conceição Lopes, Universidade de Aveiro

[PhD] é professora do Departamento de Comunicação e Arte da Universidade de Aveiro (Portugal).

References

Disponíveis no arquivo.

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Published

2025-08-27

How to Cite

Lopes, C. (2025). Design de comunicação institucional. Animus.Inter-American Journal of Media Communication, 3(2). Retrieved from https://periodicos.ufsm.br/animus/article/view/92239

Issue

Vol. 3 No. 2 (2004)

Section

Free Articles

License

Copyright (c) 2025 Animus.Inter-American Journal of Media Communication

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