Journalism and Diversity: voices in Exame Magazine

Abstract

In this article we intend to evidence the voices that form the Exame magazine’s discourse about diversity and understand how they institute conceptions that make a managerial capture of this subject. After analysis of all of Exame editions in 2019, we found 26 articles that make some reference to diversity, which were selected to integrate our corpus of analysis. From theoretical contributions about diversity and management, magazine journalism and discourse theory, we conducted a study of the voices following the path of discourse analysis. The main inferences are that, although multiple voices are mobilized, including those from minoritized groups, a predominantly monophonic discourse occurs, and, even if it proposes to be polyphonic, it tends to reaffirm pre-established organizational ideals.