READING PRACTICES AND CENTRALITY OF IMAGES
DOI:
https://doi.org/10.5902/2175497744296Keywords:
Image. Reading practice. Market.Abstract
Although the centrality of visual experience in contemporary culture is controversial, some scholars have been celebrating what they call the iconic turn, claiming for the images the same rights as for the language, and not simply the transformation of images into language. The present article discusses this from the standpoint of changes in reading practices brought about by the expansion of digital technology and the central role played by the market in culture mediation.
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