READING PRACTICES AND CENTRALITY OF IMAGES

Authors

  • Vera Lúcia Follain de Figueiredo Pontifical Catholic University of Rio de Janeiro http://orcid.org/0000-0003-0142-6938
  • Marina Burdman da Fontoura Pontifical Catholic University of Rio de Janeiro

DOI:

https://doi.org/10.5902/2175497744296

Keywords:

Image. Reading practice. Market.

Abstract

Although the centrality of visual experience in contemporary culture is controversial, some scholars have been celebrating what they call the iconic turn, claiming for the images the same rights as for the language, and not simply the transformation of images into language. The present article discusses this from the standpoint of changes in reading practices brought about by the expansion of digital technology and the central role played by the market in culture mediation.

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Author Biographies

Vera Lúcia Follain de Figueiredo, Pontifical Catholic University of Rio de Janeiro

Associate Professor of Social Communication Department Pontifical Catholic University of Rio de Janeiro

 

Marina Burdman da Fontoura, Pontifical Catholic University of Rio de Janeiro

Master in Literature, Culture and Contemporaneity Studies at the Pontifical Catholic University (PUC-RIO). 

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Published

2021-05-20

How to Cite

Figueiredo, V. L. F. de, & Fontoura, M. B. da. (2021). READING PRACTICES AND CENTRALITY OF IMAGES. Animus.Inter-American Journal of Media Communication, 20(42). https://doi.org/10.5902/2175497744296

Issue

Vol. 20 No. 42 (2021)

Section

Ler amanhã: Pesquisa, textos e práticas editoriais

License

The authors of texts approved by the referees of Animus - Inter-American Journal of Media Communication automatically concede, and without any charge, the right to the first publication of the submitted material.