CRAFTS AND MEDIA: when the media surpasses the traditional

Abstract

In this article, it is discussed how craft productions reveal the connexions between popular and media culture based on the observation and analysis of the recent craft productions of Mariana (MG). This is due to the perception that such productions are strongly linked to the media culture, especially by the incorporation of characters of famous comics and cartoons (for instance Minios, Spiderman and Galinha Pintadinha). It is understood that the emergence of this type of craft production constitutes a privileged phenomenon for the understanding of how the contemporary media context is processed and connected to popular cultural practices. To understand this scenario, we took into consideration the concepts of Canclini (2015), regarding hybridization, and Certeau (2008, 2009) on cultural practices, among other theoretical-conceptual contributions.